Index Contents Introduction 3 The Onion model and the Value Profile of Thailand 5 Case 1 “Khatoey” 8 Case 2 Muslim Thais 13 Case 3 Illegal immigrants 17 Case 4 “Hi-So” 22 Conclusion 27 Evaluation 28 Introduction In this report we are going to analyze Thailand‚ officially‚ the “Kingdom of Thailand”. It is located in Southeast Asia‚ bordering to the north Laos and Burma (Myanmar)‚ to the east Cambodia and to the southMalaysia (Encyclopedia.Thailandhttp://www.encyclopedia.com/topic/Thailand
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Introduction In this chapter‚ background information of the importance of CSR‚ especially for the cosmetics industry is revealed. In addition‚ the purpose and the scope of this paper are to be described too. Lastly‚ an overview of this paper structure is shown. 1.1 Background of the study Nowadays‚ CSR has become the basis on what organization do well in the rapidly changing global world. Cosmetic companies have been seen as unethical and non-environmentally friendly business practices because
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1.0 EXECUTIVE SUMMARY “Milo”‚ a brand of chocolate/malt powder beverage of Nestle‚ which is once known in the past as number one brand in customers’ mind in Thailand. But nowadays Milo is not that well perceived as before but another leader‚ Ovaltine‚ had triumph the position and become market leader in the segment. With the nature of Nestlé that utilize generic marketing strategy such as cost leadership in business‚ the company is currently struggling hard time finding the competitive advantage
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Global Cosmetics Industry The cosmetics industry represents one of the most profitable and fast growing market segments in the United States in the past 50 years with cumulative sales of over $32 billion in 2005. The top players in the industry are L’Oreal followed by Procter & Gamble‚ Unilever‚ Shiseido‚ Johnson & Johnson‚ Avon‚ Revlon‚ Estee Lauder‚ Coty Inc‚ and Elizabeth Arden. The industry product categories are identified as cosmetics‚ hair care‚ skin care‚ sun care and perfume‚ which are
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Last summer‚ my parents took me to Thailand on holiday. It’s a beautiful country. Thailand is a country located at the center of the Indochina in Southeast Asia. Thailand enjoy a tropical wet and dry or savannah climate. It is bordered to the north by Burma and Laos‚ to the east by Laos and Cambodia‚ to the south by the Gulf of Thailand and Malaysia‚ and to the west by the Andaman Sea and the southern extremity of Burma. Thailand is 513‚000 km2 large with around 64 million people. The capital and
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Title: Foreign Direct Investment Bus 502—Global Business Environment January 27‚ 2013 The Foreign Direct Investment (FDI) occurs when an organization directly invests in a foreign company or establishes its own facilities in a foreign country for the purposes of manufacturing or producing a product (Hill‚ 2009). Careful consideration to a foreign country’s economy‚ regulation compliance and other factors must be researched before making this important leap. Utilizing research from both
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Executive Summary - November 2007 A Study of the European Cosmetics Industry Executive Summary Prepared for: European Commission‚ Directorate General for Enterprise and Industry Prepared by: Global Insight‚ Inc. November 2007 Executive Summary - November 2007 Contact Information Emilio Rossi Managing Director Business Planning Solutions‚ Europe Global Insight‚ (Italy) srl. Via S. Maria Segreta 6 20123 Milan +3902 8648 130 emilio.rossi@globalinsight.com Antonia Prlic Principal
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Case7-2 Cosmetics Giants Segment the Global Cosmetics Market 7-13. How do women’s preferences for cosmetics and beauty care vary from country to country? Since women are influenced by its country’s culture or value imperceptibly‚ they hold different value of beauty. In China‚ women tend to be white and brighter which is associated with wealth. Since I’m Taiwanese‚ in my point‚ I think the values that we girls prefer our skin to be white is mostly influenced by the western culture and the mass
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damaging to its success moving forward. Pizza Hut currently occupies the majority of the pizza market in Thailand. Whether or not the deal goes through with Tricon‚ PPCL must also determine how to expand the pizza category. The question they face is whether they can survive not only without the Pizza Hut brand name‚ but also whether they can achieve growth by expanding the pizza category in Thailand. Should PPCL cut ties with Tricon and build a new brand? PPCL must also address its current positioning
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Database Marketing Methods Getting database list can be fairly straightforward if they have their own customer. But even then‚ Citibank Singapore may have to develop more sources to obtain additional customer data about your customers. Here are some of Citibank in-house records collected that can be used to develop the customer database: Sales Receipts/Invoices/Order Forms These documents give Citibank the following information of customer buying behaviour: date of last purchase‚ dates of all
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