PR Campaign of Fair Trade Lee Lok Lam‚ Fion 10562280 Media and cultural studies Middlesex University (Hong Kong) Situation research & analysis Fair Trade Hong Kong‚ it is a non-profit association Which set up in 2008. It assembles all of the Fair Trade’s store in Hong Kong. A nd officially joined Fair trade International in 2012. In 2012‚ Fair Trade Hong Kong Although it hold different activitie s to promote “Fair Trade” to different hierarchies recent years‚ th e result is not outstanding. So
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Batch 2015 Course Name: Public Relations II and Corporate Communication I Assignment # A 310 (CM) Before we plan the press conference announcing the launch of Air Asia operation in India‚ we have to make a PR plan for the Launch of Air Asia India. Overview | Announcement of Launch of Air Asia Operations in India. The challenge faced is of introducing a new brand in a market where the consumers are already loyal to the existing competitors. E.g. Jet Airways‚ Indigo (which is also
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BOARDING-HOUSE‚ a private house in which the proprietor provides board and lodging for paying guests. The position of a guest in a boarding-house differs in English law‚ to some extent‚ on the one hand from that of a lodger in the ordinary sense of the term‚ and on the other from that of a guest in an inn. Unlike the lodger‚ he frequently has not the exclusive occupation of particular rooms. Unlike the guest in an inn‚ his landlord has no lien upon his property for rent or any other debt due in respect
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Bang College of Business MKT 3213: Public Relations Spring 2013 Assignment 1 Theories of PR and its application Student’s name: Mananbayeva Aliya ID 20090077 Professor: Chung Kim Every theory is the reflection of reality‚ it enables people both to understand and confirm it. Public relation theories are a set of assumptions that help to understand the whole process and its possible effects. It guides person through a different
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PR Campaign: Overview Kudler Fine Foods is an upscale specialty food store featuring the best domestic and imported foods in three California locations; La Jolla‚ Del Mar‚ and Encinitas. Kudler wants to position itself as a leader in embracing diversity in the workplace. Kudler will create a public relations (PR) campaign that will address the following items; PR issues‚ target audience‚ ethical implications‚ market research plan‚ how the campaign will affect Kudler’s marketing function‚ and
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References: Black‚ C 2002‚ The PR Practitioner’s desktop guide‚ Richmond‚ Sydney. pp. 61-74 Dennis L. Wilcox‚ Phillip H. Ault‚ Warren K. Agee‚ and Glen T. Cameron‚ Public Relations‚ Strategies and Tactics‚ 9th edition‚ United States of America‚ Allyn & Bacon Grunig‚ JE & Hunt‚ T 1984
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| Executive Summary As a boutique Public Relations Agency‚ JYL Agency has vast experiences in liaising with the media regionally. It has established good rapport with food column writers and bloggers in the Singapore food scene. JYL Agency is keen to assist KG to establish as a successful MFT brand that specialise in gourmet food in Singapore. It is also confident that it could help KG to garner more publicity mileage and editorial coverage for its events and activities with a Media Strategy
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In this composition I am going to talk about Albert Ceamanos. I have chosen this person because he is my best friend and in difficult times he has always been there to help me. Albert is 16 years old and he has an oval face. He has got brownish eyes‚ a thin nose and a wide mouth. He has got short brown hair. Albert has got a strong and beautiful body with tanned skin. He is medium weight and his height is 1‚74 m. Albert is clever‚ shy and confident altough some people say he is weird‚ especially
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Comunicare‚ negociere şi relaţii publice 1. Conceptul de comunicare: cele două dimensiuni ale sale - axa orizontală a comunicării; - axa verticală a comunicării‚ - distincţia comunicare – comunicaţie (cuminecare şi comunicare: deosebiri şi întrepătrunderi) Bibliografie: -. Mihai DINU - Comunicarea – repere fundamentale‚ Ed. Orizonturi‚ Bucureşti‚ 2007. - Ion HAINEŞ - Introducere în teoria comunicării‚ Ed. Fundaţiei România de Mâine‚ 1998. - Corina RĂDULESCU - Comunicare şi protocol‚ Ed
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ke World Headquarters 1 Bowerman Drive Beaverton‚ OR 97005 503.671.6453 www.nikeinc.com @nikeracing Team NIKE PR Plan IndyCar Racing Hanna McGonigal‚ Courtney Parks‚ Nicholas Stevens‚ Pat Terwilliger‚ & Michael Torres Opportunity Statement Nike has agreed to sign a contract to sponsor an Indy car as part of a two-year investment. Nike believes they have a great relationship with shareholders and customers. However‚ the company would like
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