Apply quality function deployment model in after-sales service improvements: case company X Logistics Master ’s thesis Ye Tian 2011 Department of Business Technology Aalto University School of Economics Abstract This study is to apply the quality function deployment (QFD) model in the Chinese heavy construction equipment market to improve the after-sales service. The main objectives of this study are to find out how to translate the customers’ needs into technical measurements by this
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All businesses need a sales function in order to identify and target potential customers‚ develop a reliable customer relationship and provide goods and services in return for funds (Chris Anderson 2009). Without this core activity‚ businesses could easily drop out of competition. However‚ in today’s hectic and intricate selling environment‚ ethical behavior has been more and more taken for granted and has gradually lost its importance (Ingram‚ LaForge and Schwepker 2007‚ 301). Many international
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Casielles‚ R.V. (2005)‚ Consumer evaluations of sales promotion: the effect on brand choice‚ European Journal of Marketing‚ Vol. 39‚ Issue 1/2 Arkes‚ H.R.; Joyner‚ C.A.; Pezzo‚ M.V.; Nash‚ J.G.; Siegel-Jacobs‚ K.; Stone‚ E Brassington‚ F.; Pettitt‚ F. (2003)‚ Principles of marketing‚ 3rd edition‚ Pearson Education Limited‚ Harlow Borges‚ A.; Cliquet‚ G Dawes‚ J. (2004)‚ Assessing the impact of a very successful price promotion on brand‚ category and competitor sales‚ Journal of Product & Brand Management
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Karen Mae T. Villagonzalo Sales Promotion BSBA-MM 2-2S Assignment A. Promotional Mix‚ Components: - Promotional Mix: A specific combination of promotional methods used for one product or a family of products. - Components: Advertising - Presentation and promotion of ideas‚ goods‚ or services by an identified sponsor. Examples: Print ads‚ radio‚ television‚ billboard‚ direct mail‚ brochures and catalogs‚ signs‚ in-store displays‚ posters‚ motion
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MANAGEMENT CONSULTANTS PROPOSAL “TOWARDS IMPROVED SALES FORCE EFFECTIVENESS” (FOR INTERNATIONAL FOODS DIVISION CAPITAL FOODS INC‚ CANADA) INTRODUCTION CANDO Management consultant one of the prominent Canadian consultant firms. They prepared and sent a formal written proposal on August 19‚ 1998 in response to their client “INTERNATIONAL FOODS DIVISION CAPITAL FOODS INC” to review and assessment. the mentioned subject “Towards Improved Sales Force Effectiveness as a marketing strategy for
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Definition of sales promotion * An early def. of sales promotion :’Includes all those activities ‚which enhance and support mass selling and which compete and or coordinate the entire promotional mix and make the marketing mix more effective”. (John F Luick and Wiliam L Zeigher‚Sales Promotion & Modern merchandising‚TMH‚1968) * In a specific sense ‚sales promotion includes those sales activities that supplement both personal selling and advertising and coordinate them and help to make
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proposed system aims to provide the Grocery Store an effective and efficienct sales and Inventory System that will increase the production of the store. The proponents developed a system that will fit the needs of the users that has a specific task in the store. If also aims to provide the user to have easy and accurate information as they will use a computerized system. The proponents are now developing computerized sales and inventory for the store. The following will benefits from the study. MANAGER
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TRAINING effective front line sales training Organizations believe in developing their most critical team - the front line sales workforce - by imparting the right sales training through effective techniques that are best in the industry industries that train their sales force effectively so that their sales efforts get the desired results thereby impacting the company’s bottom line positively. T ransferring corporate strategy to the front line sales team effort is definitely a challenge
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Sales and purchase: The terms ¨sales order¨ and ¨purchase order¨ are not interchangeable‚ they are two very different documents. A sales order‚ abbreviated in business as SO‚ comes from a business to a customer. By comparison‚ a purchase order comes from a business to a vendor. Both are fulfillment methods‚ the sales order representing outside sales‚ and the purchase order representing internal corporate goods or service requests. Sales orders and purchase orders are tools for tracking business
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A) SALES PROMOTION -Stimulation of sales achieved through contests‚ demonstrations‚ discounts‚ exhibitions or trade shows‚ games‚ giveaways‚ point-of-sale displays and merchandising‚ special offers‚ and similar activities. -Sales promotions are the set of marketing activities undertaken to boost sales of the product or service. -The media and nonmedia marketing pressure applied for a predetermined‚ limited period of time at the level of consumer‚ retailer‚ or wholesaler in order to stimulate
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