managed a large number of staff during my past 22 years of empirical experiences and hands-on knowledge in luxury retailing‚ merchandising‚ buying and designing .With these skill-set‚ I am well qualified to increase the revenue and improve the brand image through thorough organizing and planning in all parts of retailing from designs through point of sale . As we say in New York "if you can make money for me‚ you are hired". Also please Google my name for images and videos. WORK EXPERIENCE
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particular channel in which they sell product does not matter- all that matters is that the right customers shop there and the product is displayed in the right way. Others maintain that channel images- such as retail store- can be critical and must be consistent with the image of the product. Take a position and justify: Whether channel images do not really affect the brand images of the products they sell versus channel images must be consistent with the brand image (A) Pro: Here the argument may
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The Brand Marketing of Halal Products: The Way Forward Patrick Low Kim Cheng* A timely paper‚ through literature review and research method of interviewing 34 respondents‚ the author examines the brand marketing strategies—applying 4Ps (Price‚ Product‚ Promotion and Place) and other strategic options—of Halal products with reference to Halal companies in Brunei Darussalam‚ marketing their Halal products to the region‚ if not to the world. Introduction Islamic branding is taking a centerpiece
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For their own survival Can you make people love you more by forming them‚ the way you want them to be? This is the essential question in For their own survival (2002) the short story by Ursula Hegi. The story is about the two persons Liz and Sam. They are on holiday by the coast in Mexico. After eleven years of marriage‚ Liz decides to leave Sam. This is very ironic‚ because she is the one who promised him‚ that he would always be with her. They are both active persons‚ and do everything together
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Concepcion BSBA MM 3-1 Professor Rosalinda G. Mayor Product Management Table of Contents Pantene Marketing Plan I. Executive Summary II. Situational Analysis A. Industry Analysis B. Competitor Analysis C. Standard Marketing Mix * Product * Price * Promotion * Distribution D. Current Target Markets Demographics * Geographic and Company Structure * Demographic and Psychographic E. Product Positioning F. Macroeconomic Considerations
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suggests that brand extension is the introduction of new products into a market by a company‚ under an already existing strong brand. This could be an extension of the brand or may not have anything to do with the existing brand. An existing brand that gives rise to the brand being extended is known as the parent brand. There are advantages and disadvantages involved in brand extensions. David A. Aaker though limits brand extension to “the use of a brand name established in one product class to enter
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------------------- Brand Positioning Case Study* | The choice of a university as a place to study is as much to do with emotion as it is to do with logic. Therefore the brand positioning of the University is a key driver in the choice. However‚ not many universities have actively managed their brands. Their brands have just grown rather than been shaped or managed.B2B International was commissioned by one of the UK’s largest universities to show how it could develop its brand to gain a sustainable
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they affect the way you work is a crucial part of personal and professional development. If you allow your own preferences to dominate your work with people‚ you will fail to perform to the standards of the Codes of Practice for care workers set out by the UK regulating bodies. All the codes require care workers to respect and promote people’s individual views and wishes. .Everyone has their own values‚ beliefs and preferences. It is recognition of who we are and what we believe in. Your value‚ belief
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Melby 1 John Melby Mrs. Teacher English 9/28/10 Jesse Owens Jesse Owens is not only an Olympic legend‚ but has set a course in history that would provide motive for millions of track and field racers. James Cleveland was his name as a young chap. Born on September 12‚ 1913; James Cleveland grew up as a poor boy with his grandfather being a slave and his father a shop keeper. He was often sick with what his mother would call the “devils cold”. Going to school as a child‚ James did not get
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BRAND PERSONALITY - THE RELATIONSHIP BASIS MODEL Some people may never aspire to have the personality of a competent leader but would like to have a relationship with one‚ especially if they need a banker or a lawyer. A trustworthy‚ dependable‚ conservative personality might be boring but might nonetheless reflect characteristics valued in a financial advisor‚ a lawn service‚ or even a car – consider the Volvo brand personality. The concept of a relationship between a brand and a person (analogous
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