(a) Statement of Problem. Ocean Carriers is evaluating a proposed three year lease of a ship. Currently‚ no ships in Ocean Carrier’s fleet meet the requirements of the customer. Since the new ship requires an investment of $39 million‚ Mary Linn‚ the Vice President of Finance for Ocean Carriers‚ needs to evaluate the proposal’s NPV and determine whether or not to accept the proposal by considering expected cash flows‚ tax implications‚ and future market conditions. (b) Statement
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FROM “ONION” TO “OCEAN” 71 71 Tony Fang is assistant professor of international business at Stockholm University‚ SE-106 91 Stockholm‚ Sweden (tel.: +46 8 163063; fax: +46 8 674 74 40; e-mail: tony.fang@fek.su.se). The author thanks Urapa Joy Watanachote (Thailand)‚ Joost Stel (Netherlands)‚ George Kakhadze (Georgia)‚ Satu Penttinen (Finland)‚ and Gabriel de Mello Pratellesi (Brazil) for personal communications about their respective countries discussed in this paper. The author also thanks
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Blue ocean strategy generally refers to the creation by a company of a new‚ uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing costs. The following guidelines may be proposed to companies seeking to create blue oceans: 1. Identify the key features/ dimensions that currently define a product/ service.2. Identify a group of customers who only value a subset of these features. These customers may be currently using lower end alternatives
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Ocean Carriers Case Expectations for Daily Spot Hire Rates Next Year Iron ore and coal imports will most probably decrease the upcoming year With the increasing supply of vessels should result in a market surplus By creating this surplus‚ prices will be driven down‚ since we will have limited demand and suppliers competing Average daily rates‚ based on historical numbers‚ have a direct relationship with the number of shipments. What Factors Drive Average Daily Hire Rates? u
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Another way nature demonstrates the idea of human insignificance is by personifying the waves of the ocean in the poem. By personifying the waves that wash ashore‚ it undermines human achievement. As the darkness settles into the night‚ it provides the connotation of overwhelming darkness on the roofs and walls then the direction turns towards the sea where it is personified because the sea is calling. Longfellow writes‚ “The little waves‚ with their soft white hands‚ Efface the footprints in the
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Ocean Carriers Objectives • Forecast pro-forma cash flows for a project • Estimate project values using Net Present Value (NPV) • Conduct sensitivity analysis for the forecast inputs Setting • January 2001 • Customer offering attractive terms on 3-year lease for a capesize carrier • Would require purchase of new carrier since existing fleet does not fulfill customer needs • Should it be purchased? Industry Dynamics • Revenue Drivers • Outlook in the: –
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opportunity is to create blue oceans of uncontested market space. Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne Included with this full-text Harvard Business Review article: 70 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting the idea to work 71 Blue Ocean Strategy 80 Further Reading A list of related materials‚ with annotations to guide further exploration of the article’s ideas and applications Reprint R0410D Blue Ocean Strategy The Idea in Brief
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The Hungry Ocean Many people think that fisherman is one of the most male dominated‚ most dangerous professions and not suite for woman. However‚ Linda Greenlaw‚ the captain of the Hannah Boden‚ has proved herself that female can be a fisherman. She breaks the beliefs and superstitious that women are “Jonahs” (bad luck aboard boats) and also make the world realized that gender discrimination does not play a part on her career. As for being female‚ she says‚ "it hasn’t been a big deal. I never anticipated
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is she really telling me that I am free of this exile‚ to go back to Ithaka and my beloved Family. I could not help but question her‚ “After all these years A helping hand? O goddess‚ what guile is hidden here? A raft you say to cross the Western Ocean Rough waters and unknown? Seaworthy ships that glory in god’s wind will never cross it. I take no raft you grudge me out to sea. Or yield me first a great oath‚ if I do‚ to work no more enchantment to my harm.” At my words‚ the beautiful Nymph Calypso
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Blue Ocean Strategy The high growth and profits an organization can generate by creating new demand in an uncontested market space‚ or a "Blue Ocean"‚ than by competing head-to-head with other suppliers for known customers in an existing industry. The only way to beat the competition is to stop trying to beat the competition. To understand what Cirque du Soleil has achieved‚ imagine a market universe composed of two sorts of oceans: red oceans and blue oceans. Red oceans represent all the industries
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