Every person nurtures an innate desire of looking good and feel ‘accepted’ in the socio-economic circle. The word fashion instantaneously brings to mind a flash of colour with a dash of glamour. Women are taking to fashion in a big way‚ and are experimenting with different looks‚ styles‚ and textures. Fashion plays an increasingly important role in an individual’s life because it is considered as a means of self-expression. The garments and accessories that man or women wear‚ help them to
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global clothing industry—the case of Zara‚ a fast fashion retailer Nebahat Tokatli* Abstract Until recently‚ Zara‚ a major international clothing retailer and pioneer of ‘fast fashion’ principles‚ kept almost half of its production in Spain and Portugal‚ earning the reputation of being one of the exceptions to globalization. Since the 1980s‚ the existence of such exceptions has been fueling an expectation that the production of high-quality fashion garments and tailored suits would remain in the
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versus own branded fashion goods. It draws on examples from retailers‚ trade press and academic sources. Fashion retailers are an important sector of the fashion industry‚ and are the link between fashion products and consumers. These retailers have power over the industry and are able to set trends. Over the past few years‚ retail own-labels have been leading the fashion industry. This has increased the power and important of the fashion buyer’s role. An understanding of the fashion environment –
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flavor to life. It is an important cause of fashion craze. Nobody likes the conventional‚ outdated things. By following the latest trends in fashion the youth try to show that they are novel and charming. Fashions have been a major cause of the progress of civilization. In fact‚ fashions and prosperity have close relations. Where there are progress and prosperity there are fashions. Urban society is more fashion conscious than its rural counterpart. Fashions are contagious. When people meet with one
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The Fashion Channel (TFC) is a stand-alone cable channel‚ which was started in 1996. It known to be the only “fashion only” channel‚ with fashion related content 24/7. The majority audience for TFC was women aged 35-54. TFC had done well in 2006 with revenue of 310 million‚ way above their expected revenue. But in 2006 more competitors had popped up on the scene and offered fashion related content. These channels‚ CNN and Lifetime‚ were not fashion only channels‚ but they had segments in their broadcast
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Diploma in Fashion Design Principles of Fashion Unit 2 Diploma in Fashion Design Unit 2 Principles of Fashion On successful completion of this unit the learner will be able to: Explain how the elements of fashion appeal influence the purchaser Describe the classification of clothing according to their use and types Explain factors which affect the decision to buy in fashion Describe the process of the product development in fashion industry Explain the main areas of fashion wear
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What are the Core Skills and Attributes Required to be a Successful Fashion Buyer? Craig Weighman ABSTRACT This study was carried out in order to explore the role of the fashion buyer and generate a greater understanding whilst also developing informed and insightful opinions on the key attributes required in becoming a successful fashion buyer in industry. The main findings were that the fashion industry is a highly competitive market place as much reliant on business flair and intuition as
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Fashion is always something every person has their own opinion about. She likes this‚ he hates that or a whole group of people like one particular item and it becomes a trend. No matter what peoples’ opinions are‚ most trends seem to circulate back into style every once in a while. Skinny jeans‚ sagging‚ and pencil skirts are fashion trends we can all say we run into at some time or another whether wearing them or seeing them on others. Skinny jeans have been around since the 1950’s‚ most popular
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The Fashion Business This page intentionally left blank The Fashion Business Theory‚ Practice‚ Image Edited by Nicola White and Ian Griffiths Oxford • New York First published in 2000 by Berg Editorial offices: 150 Cowley Road‚ Oxford OX4 1JJ‚ UK 838 Broadway‚ Third Floor‚ New York‚ NY 10003-4812‚ USA © Nicola White and Ian Griffiths 2000 All rights reserved. No part of this publication may be reproduced in any form or by any means without the written permission
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Fashion merchandising is where fashion and business meet. Fashion merchandising involves marketing fashions to various retail stores‚ boutiques and wholesalers. The mission of a fashion merchandiser includes connecting different fashions to consumers and anticipating what your clients will be interested in. Fashion merchandising doesn’t center on fashion alone; it entails a keen business sense and knowledge of assorted marketing strategies and techniques. Fashion merchandisers are customer-oriented
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