Explain how logos‚ ethos and pathos are used in advertising. Advertising is a form of communication for marketing used to encourage‚ persuade or manipulate the audience to continue or take new actions. Many companies‚ be it a popular brand like apple or a local brand like F&N‚ use advertising to market their products. In order for these advertisements to be effective they need to be rhetoric and so‚ use the three forms of rhetoric: Pathos‚ Logos and Ethos to persuade the audience to purchase their
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The evolution of sound in cinema Jay Beck General histories of the relationship between sound and image in cinema tend to perpetuate an ocular-centricity (emphasizing vision over the other senses) that dates back to the very earliest experiments in “moving pictures”—a term which itself serves to confuse historians. The vast majority of cinema histories tend to relegate the subject of sound in cinema to a subordinate position by studying the transition to the sound period in the late 1920s and
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to satisfy consumer’s needs‚ the advertising can be a crucial factor in decision making process. In simple words‚ advertisement is distributing information addressed to target group of consumers about the product and its features. Nowadays it became a usual thing for almost every industry. If you look around‚ you understand that all around us is advertisement. And more often question rises whether advertising is information or manipulation. On one hand advertising could be informative in terms of
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9) Aurora Foods Inc. markets Log Cabin‚ Mrs. Butterworth’s‚ and Aunt Jemima brands of pancake syrup. Aurora is most likely to use a _____ approach to developing creative strategy for each brand. A | inherent drama | B | brand image | C | unique selling proposition | D | positioning | E | repositioning | 9) Aurora Foods Inc. markets Log Cabin‚ Mrs. Butterworth’s‚ and Aunt Jemima brands of pancake syrup. Aurora is most likely to use a _____ approach to developing creative strategy for
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Hong Kong Cinema The Chinese art form I ’ve chosen to write about is film‚ with an emphasis on Hong Kong Cinema. I enjoy movies‚ in particular action films. Hong Kong Cinema has produced some of the best action films I have ever seen. I will discuss three Hong Kong Action genres‚ Martial Arts films‚ the Kung Fu Comedies and the Triad films. My first experience with Hong Kong Cinema came in the 1970s with Martial Arts films. Martial arts‚ emphasizes self-strengthening‚ therapeutic exercise
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There was no question if advertisers should use visual rhetoric‚ but how they should use it in this specific advertising theme. McDougall‚ W. (1926) An Introduction to Social Psychology (Revised Edition) Nedeljković‚ M. (2001) Marketinški priručnik‚ Serbia‚ Novi Sad‚ Dnevnik novine i časopisi. Rot‚ N. (1968) Socijalna psihologija‚ Serbia‚ Beograd‚ Rad. Scott‚ L.M. (1994) Images in Advertising: The Need for a Theory of Visual Rhetoric‚ The Journal of Consumer Research‚ Vol. 21‚ No. 2 (Sep.‚ 1994)‚ pp
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Film and Popular Cinema Jenny Richardson ART/101 November 12‚ 2014 Dr. Adolf Mizzell Film and Popular Cinema After reading this week’s assignment and researching different types of film and popular cinema‚ I have realized some of the differences between the two. I always thought they were the same thing but found that to be far from the truth. Film is a way of putting art into motion. I viewed several pieces on different websites‚ in particular‚ on YouTube. I watched one called White Noise. It had
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The Danish “Golden Age” of cinema is owed almost wholly to Nordisk Films Compagni and the strategic decisions it made in the early 1910s to differentiate its films in order to ensure a strong exportation of its product. Likewise‚ the demise of Denmark’s film industry is owed in part to Nordisk and its inability to deviate from its profitable formula for successful film among an ever-evolving industry. This paper will examine Denmark’s quick rise to cinematic influence during its Golden Age‚ detail
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Cinema in Nepal = The first cinema show in Nepal took place in Bhadra 17‚ 1990 BS at Singhadurbar‚ during the time of Juddha Shumsher. = For public cinema show opened up from 2004 BS. = The making of Nepali films is said to have begun with D. B. Pariyar’s Satya Harishchandra‚ which was the first Nepali Language film to be shot. It was produced from Kolkata‚ India‚ and was released on September 14‚ 1951 (2007BS). This movie was first screened in Nepal at Narayanhiti Palace for King Tribhuvan.
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