Advertising –A tool of sales promotion for Micro Small Medium Enterprise’s 1. N.Prabakaran (Resource Scholar‚ Dept.of Business Administration‚ Annamalai University) 2. Dr.S.K.Nagarajan (Assistant Professor‚ Dept of Business Administration‚ Annamalai University) E-mail:prabamba87@gmail.com‚naga_skn@yahoo.com Abstract – In these modern days‚ the marketing manager’s are able to find new techniques and tools of
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ADVERTISING INTRODUCTION . Advertising is a paid form of communication‚ although some forms of advertising‚ such as public service announcements‚ use donated space and time. Second‚ not only is the message paid for‚ but the sponsor is identified. Third‚ most advertising tries to persuade or influence the consumer to do something‚ although in some cases the point of the message is simply to make consumers aware of the product or company Fourth and fifth‚ the message is conveyed through many different
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ADVERTISING is mass media content intended to persuade audiences of readers‚ viewers or listeners to take action on products‚ services and ideas. The idea is to drive consumer behavior in a particular way in regard to a product‚ service or concept. Advertising is the paid‚ impersonal‚ one-way marketing of persuasive information from an identified sponsor disseminated through channels of mass communication to promote the adoption of goods‚ services or ideas. Television advertising / Music in advertising
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Lastly‚ the cinema was considered to play a significant role‚ and Stalin himself liked watching films and had his personal cinema. Cinemas came under the control of the Politburo’s economic department. The objectives of films were to gain understandings by the masses and promote the state. Plots and storyline were prescribed by Stalin. Accordingly‚ many documentaries supporting the First Five-Year Plan were produced. Moreover‚ all the films had to be precensored in the State Committee for Cinematography
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History of Cebuano Cinema I. Pre-War A. Theaters * Teatro Junquera * Cebu’s oldest theater having been established in 1895‚ was renamed Cine Oriente * Founded by Gen. Inocencio Junquera(1893-1895)‚ a civil and political governor of Cebu‚ Philippines * located at the junction of Colon and Osmeña Blvd. had staged dulaang binisaya‚ “Gugma sa Yutang Natawhan” by Vicente Sotto( January 2‚ 19020 * Cine Royo * built by Pedro Royo from a former cockpit
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female secretaries sprung up throughout the new cities‚ thus enabling them to go shopping and become socially visible. This new ‘Female Marketplace’ fueled women’s desires for power‚ freedom and pleasure. Companies took advantage of this desire by advertising the purchase and consumption of mass-produced commodities such as cosmetics‚ fashion and home furnishings‚ saying that they were life’s ultimate gratification’s and worthy female activities. As Stewart Ewen suggests; Women were
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How important was Weimar Cinema to the Development of the German Film Industry? The cinema of the early 20th century saw a vast rise in popularity of the film industry across the world and especially so in Germany after the early development of moving pictures had surfaced at the very end of the 19th century. One of the most significant influences in the film industry was of course the advancement of technology. The reason for this is that Thomas Edison invented his “Kinetoscope” in 1891 and
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INDIAN CINEMA AND COMMUNAL POLITICS “Pictures can and do make a difference. Strong images of historical events do have an impact on society. They can help with change.” -Charles Moore Indian Cinema or Bollywood produces over 750 films a year‚ released across 12‚000 theatres in the country. Popular for its tear-jerking plots‚ colourful and exotic
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INTRODUCTION In the business context‚ advertising is a marketing tool that is aimed at convincing consumers to purchase goods and services offered by the advertiser. In this vein‚ advertisement has been recognized as a marketing tool with a broader exposure and a long lasting effect in the viewers mind (Abideen & Saleem‚ 55). Abideen and Saleem (55) further point out that the concept of advertising is based on promotion as one of the 4P’s in the marketing mix. It promotes product awareness
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opposite of homosexuality. Masculinity is the culmination of many ideas ebbing and flowing within the social context that come together as an idea of the masses. The portrayal of virile‚ breadwinning‚ heterosexual‚ and until recently‚ white men in cinema‚ has clouded our perception of reality‚ a reality in which men are sometimes physically strong‚ sometimes weak‚ sometimes callous‚ sometimes passionate. “The representations of the so-called typical American male… [his] sexed identities‚ desires
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