Bollywood‚ the greatest dream factory on the Indian subcontinent‚ is the most productive film industry in the world. It makes up to eight hundreds films a year‚ twice as many as Hollywood‚ and about fourteen million Indian people go to the cinema everyday. Films are made so fast that sometimes actors on set shoot scenes for four different films at a time‚ using the same backgrounds and the same storylines. III. What makes Bollywood films unusual ? Like any film industry
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Originality and Repetition in Contemporary Cinema It seems that the innovation of Contemporary Cinema has come to a stand still. Audiences are becoming more and more difficult to please‚ as films endure the comments of "seen that!" or "that’s been done before!" leaving filmmakers struggling to break away from the rigid structure of genre to produce somethings fresh and new for contemporary audiences. Hollywood‚ in particular‚ is being seen as producing films that are "commercial‚ aimed at a mass
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| |Types of Advertising techniques |2 | |Purpose of advertising |8 | |Areas of assessment of effectiveness |10 | |Pre –placement evaluation of advertising
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Jan 11 2004 Hyderbad‚ India Sex and violence in films is no child’s play. Actress Raveena Tandon realised that to her discomfort at the inaugural function of the 13th International Children’s Film Festival recently. There were reportedly a lot of red faces in Hyderabad when some children sang and danced to the tune of raunchy film numbers during the opening festivities. While both Andhra Pradesh chief minister Chandrababu Naidu and Union I&B Minister Ravi Shankar Prasad expressed
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Indian advertising industry The Indian advertising industry is talking business today. It has evolved from being a small-scale business to a full-fledged industry. It has emerged as one of the major industries and tertiary sectors and has broadened its horizons be it the creative aspect‚ the capital employed or the number of personnel involved. Indian advertising industry in very little time has carved a niche for itself and placed itself on the global map. Indian advertising industry with an estimated
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ADVERTISING ESSAY Advertorials Author Neil Kokemuller defines advertorials as messages that are delivered in a specific to print media publications and websites. It has a distinct format compared with other print ads. (http://yourbusiness.azcentral.com/advertorial-vs-advertisement-5280.html) Advertorials differ from traditional advertisements in that they are designed to look like the articles that appear in the publication. Most publications will not accept advertisements that look exactly like
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Advertising: Information tool‚ manipulation tool‚ or Beyond? The impact of advertising in our society is a fiercely debated topic‚ and has been ever since its conception in its most basic form. Advertisers make their ads stand out by using humor‚ ongoing story lines‚ unexpected dialogue‚ unusual techniques‚ attention-getting spokespersons‚ or simply by repeating the ads so often that people can’t help but remember them. According to the majority advertising is a form of communication that typically
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Topic: Creativity in Advertising Outline 1. The Definition of “creativity”. 2. How creativity helps advertising. 3. How to measure it. 4. High levels creativity vs. low levels creativity. 5. Conclusion‚ my idea. It seems that verybody is talking about creativity today‚ especially when it comes to advertising. This article discusses the definition of it‚ and asks how creativity helps advertising‚ how to measure it‚ and gives some examples to show what is a high levels creativity and what is a low
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The first printed advertisements appeared in newspapers. Nowadays advertising is so popular in the modern world that it is possible to investigate advertising language separately from the newspaper style. The usage of different means and devices on phonetic‚ morphological‚ lexical‚ syntactical and graphic levels make the advertising style individual. In this term such points were observed: phonetic peculiarities: alliteration‚ assonance‚ anaphora‚ repetition of the sound and rhyme; morphological
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Dissertation On Study of advertising appeals used by the top Indian brands and its impact on consumer purchase. By SHARMA PRATEEK JAYANT A0102210041 MBA (M&S) Class of 2012 Under the Supervision of Mrs. TEENA BAGGA FACULTY Department of Marketing In Partial Fulfillment of the Requirements for the Degree of Master of Business Administration –Marketing & Sales AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH‚ SECTOR 125‚ NOIDA - 201303‚ UTTAR PRADESH‚ INDIA-2011 AMITY
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