primary care physicians. A marketing audit of Schering Plough will be conducted to analyze the marketing strategy of the company. The marketing audit will provide information on the external environment‚ internal structure of the company‚ assess the company ’s marketing program‚ performance‚ how the company ’s business objectives translated into successful marketing plans and provide recommendations for future consideration. The following parts of the marketing audit will be discussed. Executive Summary
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Sciences – Volume 21‚ Number 3 (2011) Dysfunctional Audit Behaviour: The Effect of Budget Emphasis Leadership Behaviour‚ and Effectiveness of Audit Review Halil Paino‚ Azlan Thani Universiti Teknologi MARA Pahang‚ Malaysia E-mail: halil@pahang.uitm.edu.my Tel: +60193992676 Fax: +6094602245 Syed Iskandar Zulkarnain Universiti Teknologi MARA Pahang‚ Malaysia Abstract Dysfunctional audit behaviour is an accepted problem‚ associated with decreased audit quality. This study develops and tests a theoretical
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Running head: Beginning the Audit Report Beginning the Audit Report Gina Taylor Auditing ACC/546 Selina Ashworth August 20‚ 2012 AUDIT ENGAGEMENT LETTER August 20‚ 2012 Larry Lancaster Apollo Shoes 10253 W. Higgins Rd. Ste 600 Rosemont‚ IL 60018 Dear Mr. Lancaster: This letter is to confirm our understanding of the terms and objectives of our engagement and the nature and limitations of the services we will provide. Services We will audit the financial statements of Apollo Shoes as of
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cause the audit team to have substantial doubt about Fast Go ability to continue as a going concern‚ what is the next step the audit team needs to perform? The next step that the audit needs to perform are‚ the audit team must seek information about management’s plans to mitigate all the problem that Fast Go suffer for example the debt‚ the competition and etc. Besides‚ the audit team also must assess the likelihood that such plans can be successfully implemented. Furthermore‚ the audit team also
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Highlander International‚ Inc. is a public corporation‚ which lists its stock on NYSE. It is known for design‚ manufacturing‚ and distribution of toys and sporting goods. Over the past several years‚ Highlander has been experiencing increasing sales and recently posted revenues of $10.7 billion. Its primary US customers include ToysRUs‚ Target‚ and Walmart. Since 2000‚ it has been audited by E&Y. Highlander International‚ Inc. hired Max Million as the company started to reach $25 in sales and
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Shockley produced a conceptual design based on certain aspects that are considered to have an effect on the auditor’s capability to endure stress. It has been suggested that‚ given the shut working connection between auditors and customers and the fact that auditors are paid by their customers‚ it is emotionally impossible for an auditor to be free from prejudice. Numerous aspects of concern have been noted in the literary works for many years. Shockley’s conceptual design highlighted on recognized
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[This Article appeared in the American Scientist (Nov-Dec 1990)‚ Volume 78‚ 550-558. Retyped and posted with permission.] The Science of Scientific Writing If the reader is to grasp what the writer means‚ the writer must understand what the reader needs George D. Gopen and Judith A. Swan* *George D. Gopen is associate professor of English and Director of Writing Programs at Duke University. He holds a Ph.D. in English from Harvard University and a J.D. from Harvard Law School. Judith A. Swan
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I have chosen Costco as my focus‚ which is a large player in the Wholesale industry that vows to be fair to everyone involved in their business. The company strives to do things the right way which will be proven through the analysis of their Mission Statement‚ Press Releases‚ and a Forbes Article. Mission Statement: The Costco mission statement is short and simple. Costco states that their main priority is to provide members with quality goods and services at the lowest prices but that they will
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LLP‚ to perform a financial statement audit for the year ended December 31‚ 2013. Using the PCAOB’s proposed standard on confirmations and electronic confirmations‚ you are to complete the testing of the cash balance reported by Simply Soups Inc. at year-end. Today‚ a majority of large banks require auditors to use electronic cash confirmation requests and‚ as a result‚ mostly all large audit firms use them. When using electronic confirmation requests‚ audit firms typically rely on a third-party
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AUDIT EXPECTATIONS GAP Definition i) Liggio (1974a) defines it as the difference between the levels of expected performance as envisioned by the independent accountant and by the user of financial statements. The Cohen Commission (1978) on auditors’ responsibility extended this definition by considering whether a gap may exist between what the public expects or needs and what auditors can and should reasonably expect to accomplish. ii) According to Guy and Sullivan (1988)‚ there is a
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