Independent films‚ more commonly known as indie films‚ are films not made by mainstream production houses or movie studios. They are independent of the influences‚ authority‚ and control of the mainstream industry (Makuha‚ 2010). The emergence of new and highly-advanced cameras in the market and the advancement of technology have spawned the growth of indie films. This allowed anyone to create his or her own film in accordance to his or her own style without the influences of mainstream movies
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(MBO) Cinema and Lotus Five Star (LFS) Cinema will be analysed in this section‚ which comprises of product‚ price‚ place and promotion (4Ps). a. Product MBO Cinema and LFS Cinema provides the facility of e-booking tickets. Customers are able to book their tickets in advance without having to wait for long queues at the ticket counter to save time. Besides selling tickets as their main business‚ both Cineplex also sell popcorns‚ soft drinks‚ other snacks‚ and exclusive products. Both MBO Cinema and
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global product launch Tim Jones‚ Priyanka Kanse‚ Ben Shaw‚ John Jones‚ Ed Booty and Irina Pessin Institute of Practitioners in Advertising Entrant‚ IPA Effectiveness Awards‚ 2012 Axe / Lynx: Inspiration from above - A fresh approach to a global product launch Tim Jones‚ Priyanka Kanse‚ Ben Shaw‚ John Jones‚ Ed Booty and Irina Pessin Institute of Practitioners in Advertising Entrant‚ IPA Effectiveness Awards‚ 2012 Axe / Lynx: Inspiration from above product launch A fresh approach to a global
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Compare and contrast early cinema (1895 – 1910) with mainstream narrative cinema The history of film was set in motion in the late 1880’s with the development in camera and film technology. There has been deliberation about who were the first to broadcast film‚ however after much research it is believed that the first projection was introduced by the late French born Auguste Marie Louis Nicholas and Louis Jean‚ famously known as ‘the Lumiere brothers’. Cinema started of more as an art‚ favouring
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Theoretical Understanding and Practical Application Of Advertising and Promotion in Business Theoretical Understanding and Practical Application Of Advertising and Promotion in Business Submitted by: ( Name) ID No. …….. ………………………. Programme Title: Edexcel BTEC
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Digital Cinema –Boon or Bane! In today’s fast paced age‚ with technology upgrading constantly‚ soon filmmakers will be opting for more digital rather than analog prints. Digitization is nothing but electronic software distribution without the use of any physical media‚ utilizing media like satellites & the internet. In the beginning of the decade‚ if the introduction of multiplexes gave the cinema industry a huge boost‚ then digitization will usher in the second phase in the resurgence of Indian
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Humour in Advertising Introduction The Encyclopedia Britannica defines humor as a ¡§form of communication in which a complex‚ mental stimulus illuminates‚ or amuses‚ or elicits the reflex of laughter¡¨. Many marketers use humor in advertising as a way of appealing to consumer¡¦s emotions. These positive emotions can potentially lead to cognitive processes that entice the consumer to purchase the related product. Doing it right means not only engaging the prospect but getting them to remember
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Symbolism in Theater and Cinema Krystal Gormley Art/100 Kevin Justus June 8‚ 2015 What if I never saw the movie Jaws? Would I still feel the same way about sharks and the ocean? These are some of the questions I feel a lot of people can ask themselves after they have seen Jaws. What does this mean? Can the shark in Jaws represent or symbolize something more than just being a hungry shark? I remember watching Jaws as a kid‚ as you can imagine I was pretty scared. I think I was about ten when I
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Claire Johnson’s essay‚ Women Cinema as Counter Cinema‚ explores the ways in which female stereotypes in films came to be and how feminist filmmakers can go about subverting the damage that decades of problematic portrayals of women have caused. Johnson spends a great deal of time talking about the idea of the woman as an “icon”—merely a symbol meant to represent a separate idea or ideal. This type of iconography has turned women in films into rough caricatures that audience members are able to categorize
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Independent (24 May 1995)‚ p. 16. Hart‚ Stephen M. A Companion to Latin American Film. Tamesis: Suffolk‚ United Kingdom: 2004. Print. King‚ John. Magical Reels: A History of Cinema in Latin America. New Edition. Mercer‚ Marilyn. "Feminism in Argentina." Feminism in Argentina. N.p.‚ n.d. Web. 05 Mar. 2013. Shaw‚ Deborah. Contemporary Cinema of Latin America: 10 Key Films (London: Continuum‚ 2003)‚ pp. 88-100.
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