Individual Research “Customer engagement of commercial brand community on Facebook” Ms.Benchawan Phumphuengsri ID: 543-9374 iMBA Batch 3 Section 19 BP6993 Individual Research Submitted to Assistant Professor Dr. Kriengsin Prasongsukarn Graduate School of business Assumption University Submission date: 12 April 2013 Word count: ……..words Abstract The rise of the Internet in worldwide there are opportunities and challenges have emerged for marketing brands and products
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F 1) FACEBOOK’s business model: It turned to be that facebook doesn’t have a certain business model to generate revenue‚ since facebook was launched at the beginning as a social site where people can meet and become friends‚ but never thought to have a profit out of these relationships built. But lately facebook owners started thinking about creating a business model to have a revenue out of the site’s functions‚ and decided to include the old fashion online business model which is creating display
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Facebook announces $19bn WhatsApp deal Facebook will buy fast-growing cellphone-messaging startup WhatsApp for $19-billion in cash and stock in a landmark deal that places the world’s largest social network closer to the heart of cellphone communications and may bring younger users into the fold. The transaction involves $4-billion in cash‚ $12-billion in stock and $3-billion in restricted stock that vests over several years. The WhatsApp deal is worth more than Facebook raised in its own initial
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He was dazed and confused‚ but now he is high-spirited and vigorous. Mark Zuckerberg‚ the 28-year-old CEO of the Facebook‚ proved a variety of possibilities in the Internet era by his own way. How did he do this? What made Zuckerberg so successful? First‚ he was full of confidence. In Chung (2012)’s article‚ Mark tried to explain his landlord Judy Fusco that what the Facebook is. “He said they were going to build a network that would change the world.” At that time‚ Judy was impressed by Mark’s
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experienced by students as reported in the press‚ and the potential does exist for privacy abuses‚ our findings demonstrate a robust connection between Facebook usage and indicators of social capital‚ especially of the bridging type. Internet use alone did not predict social capital accumulation‚ but intensive use of Facebook did. The strong linkage between Facebook use and high school connections suggests how SNSs help maintain relations as people move from one offline community to another. It may facilitate
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Social Media and Facebook Social media has a great impact on firms‚ individuals‚ and society as a whole. It can be an advertising opportunity for firms but can also allow for people to submit bad reviews on the company’s personal profile page where everyone can see. Individuals are able to connect with their friends‚ family‚ and coworkers on social media websites such as Facebook and Myspace. They can easily find their friends from high school or even elementary school as well as possible family
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PROS Advantages and examples Lets start with all of the things that make facebook a great thing to have. First of all it has a highest users percentage of all social sites ‚ which means there is good chance that most of your friends‚ schoolmates‚ co-workers or relatives will have a facebook profile that you can interact with. Facebook is one of the greatest sides to communitace in any way. You can chat with your friends‚ you can even send a private message to people who arent your frineds
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the most common ones are Facebook Myspace and twitter and there are so many more that the list could go on. These sites specialize in connecting people‚ either by letting them send messages or pictures or by enabling them to play online games together and comment on each other ’s walls or photos. These social networks have enormous popularity because many people are engaging in this kind of online activity on social networks‚ they have enormous benefits of either Facebook ’s strategy of keeping in
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Case Study: Face Book 1. Why do people use Facebook and what do they do when they are there? What are the implications of this behaviour-for individuals‚ for organisations and for Facebook? According to a recent report‚ the total number of users of Facebook has reached one billion already in October 2012 (Piskorski et al. 2013). This number is more than the population of Europe and people spend more than 10 billion minutes per day on Facebook (Wilson‚ Gosling and Graham 2012‚ 203). People cannot
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SGMT 6050 – Mergers and Acquisitions Facebook IPO Facebook‚ a social networking site‚ has grown at an exponential rate that far surpasses market expectation‚ so much so that its growth rate is referred to as the “ Facebook phenomenal”. In 2004‚ Facebook had 1million monthly active users‚ and in comparison‚ it had reached 845million monthly active users in 2011. This phenomenal led to one of the biggest initial public offerings (IPO) the market had seen in recent years‚ with total capital raised
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