contents CONTENTS Page No 1. 2. Executive Summary The Evolution 2 3 -Global Brands and Globalization 3 3. Why Branding? 9 -Brand : Meaning 10 -Brand Equity 12 -Aspects of a Good Brand 13 - What makes brands great? 14 - What makes brand leaders lose their way 17 4. Why go global? 19 - Going global: the risks 20 - What principles govern and guide global brands? 21 - Global branding versus local marketing 23 5. Strategic Planning Cycles for Brands 26
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Global Orientation Global marketing has the potential to bring a company to its proverbial next level. In order to understand how to thrive in global marketing one must first understand the conditions leading to the development and sustainment of global market. The need and environment for a global market stemmed from a number of factors. One factor is the rapid technological advances in equipment‚ communications‚ and transportation‚ which are all major drivers of both the ability and the desire
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[pic] Questions: 1) What are the advantages of entering the global market? • The advantages of global market we can introduce our product by using advertising: ➢ Economies of scale in production and distribution ➢ Lower marketing costs ➢ Power and scope ➢ Consistency in brand image ➢ Ability to leverage good ideas quickly and efficiently ➢ Uniformity of marketing practices ➢ Helps to establish relationships outside of the "political
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When thinking of global inequality‚ one thinks of the racial segregation that they come across when they travel to different countries and are in the presents of different cultures and societies. It’s not just racial segregation‚ but religious oppressions and sexist beliefs that come from various cultures and countries. In some countries it is illegal to smoke marijuana‚ in other’s it’s not; in some countries a women can not be seen standing in public without the presence of a man beside her‚ where
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As you know nowadays almost every home‚ office or school has a computer or even a few of these devices. Anyway‚ these modern technologies without which lots of people cannot imagine their lives have some advantages as well as disadvantages. To begin with‚ I would like to comment on the advantages. So firstly‚ computer gives you the opportunity to access a lot of information about everything not to mention the fact that you can store large amounts of information on the computer in a database. One
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learning history. I have a large number of history books in my house. Some day‚ I might even write a history book myself. The advantages and disadvantages of television Nowadays many people all over the world spent most of their free time watching television; but since its appearance‚ television has brought to man many advantages as well as disadvantages. First‚ television plays an important role in our daily activities: it keeps us informed of all current affairs in the world. Events through television are
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Name: Global Supply Chain Management Project (GSCMP) Meeting Objective: Getting the project off to an effective start by introducing key stakeholders‚ reviewing the project goals‚ and discussing future plans. Agenda: Introduction Project Request and Background Project Goals and Objectives Project Scope Roles and Responsibilities Questions and Answers PROJECT COMMUNICATION MANAGEMENT (PLANNING) (INDIVIDUAL) Most of the time spend on a project is on communicating. If the communication goes
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Background Information This case analyses the ABC and ABM implementation process at Global Electronics Inc (GEI). GEI has been using a traditional costing system which allocates manufacturing overhead costs based on direct labour hours‚ which is about 10% of total cost. This costing system resulted in operating losses o $100 million although sales have been $650 million. As a result‚ it was believed that GEI’s costing system is not accurate. GEI’s new top management team believed that an Activity
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Introduction The world economy has entered an era of total competition. Traditional barriers have begun to fall‚ new-sophisticated competitors have emerged‚ and global rivalry increased. There are many examples around the world where the traditional sources of comparative advantage are less valuable than initially perceived for the development of a strong‚ competitive economy. The new type of development is one that involves the whole market and all institutions in the economy. Productivity is
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The Importance of Global Marketing Strategy Nowadays‚ for many businesses‚ expanding means going global; it means managing to bring your products or services to more and more target markets around the world. The technology‚ infrastructure‚ and communications have developed so much that it is no longer impossible or that difficult to open up to new business markets. However‚ in order to be successful in this endeavor‚ you need to have a global marketing strategy. The way you promote your product
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