Event Positioning Bachelor Paper I Submitted by: Juraj Melicher Table of Contents 1. INTRODUCTION 1 2. THE INDUSTRY OVERVIEW 2.1 2.2 2.3 2.4 2.5 HISTORY ORIGINS THE BIRTH OF THE INDUSTRY TRENDS WHAT IS THE EVENT? TYPES OF EVENTS 2.5.1 Size 2.5.2 Form or content 2 2 2 3 4 5 7 9 3. THE CONCEPT OF POSITIONING 3.1 3.2 3.3 3.4 3.5 STRATEGIC PLANNING THE AGE OF SAMENESS EVENT VS. PRODUCT POSITIONING‚ THE KEY TO BE FOCUSED AND DIFFERENTIATED THE MOST COMMON STRATEGIC APPROACHES TOWARD POSITIONING
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cameras‚ cars‚ computers and lights are some technologies that human uses in their daily lives. These technologies really provide them many advantages. It is easy to think about the advantages however‚ for your information technology has also disadvantages. Science and Technology helps human beings make their lives easier in such a way that it helps them in every sector. Like in transportation‚ through cars‚ airplanes or trains‚ they can travel faster to their desired places. From inventions
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EVENT MANAGEMENT INTRODUCTION Event management is the application of project management to the creation and development of festivals‚ events and conferences. Event management involves studying the intricacies of the brand‚ identifying the target audience‚ devising the event concept‚ planning the logistics and coordinating the technical aspects before actually launching the event. Post-event analysis and ensuring a return on investment have become significant drivers for the event industry.[1]
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Event essay (2350 words) Throughout the years the event industry has gained a major place in everyday life. From the first events of the 19th century‚ such as the Great Exhibition‚ to a 2012 music festival. The event industry has developed a huge help to our country’s economy. To the extent of which the “government is supporting and promoting events as part of their strategies for economic development” (Bowdin and Allen‚ 2006). There are several types of events. Nowadays‚ there is almost an event
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Q&A Related to "Essay for Advantages Disadvantages of Computer..." how to write an advantages and disadvantages essay? 1. Choose a topic you can write easily. For example‚ writing an advantage and disadvantage essay about wearing a bike helmet‚ shopping the day after Thanksgiving‚ or renting movies http://www.ehow.com/how_2103639_write-advantages-d... how to compare the advantages & disadvantages of computers? 1. Look at the processing power of the computers. This number is expressed in
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2315HSL – Event Marketing and Sponsorship 2315HSL YEEHAH EVENTS Bathurst Motor Festival Event Promotion Plan Executive SummaryThe Bathurst Motor Festival is in its second year‚ it was originally started in 2006 as the Bathurst International Motor Festival‚ however it has gone through three name changes and is back up and running and beginning to build a real name and reputation for itself. Although in the two years that the re-furbished event has been run (2011 and 2012) the event has achieved
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Disadvantages of Facebook Now it’s time to talk about some disadvantages of Facebook. There are some Disadvantages of Facebook beside these many advantages. Some of these disadvantages are : .#Facebook is Addicting! Facebook is too much addicting! Facebook is too too addicting! Yes it is indeed addicting which often kills your valuable time. Using Facebook for your need is not bad but when you waste most of your valuable time than it becomes bad. The biggest disadvantages of Facebook is it’s
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ORGANISING AN EVENT – TOP TEN POINTERS Event management and organizing is one of the fast growing professions in today’s world. Taught as a seperate subject and imparting knowledge about event management has lead to a lot of awareness about how tedious organizing and event could be. People are taking up event management as a profession because it not only requires a sharp‚ creative and an alert mind‚ but it also shows how good you can be as a leader and how well one can work within a team. Event management
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Suggestions to make events industry better: CONCEPTUALIZATION As per the statistics of the growing events industry‚ we can draft that events market in our country has reached nearly about 3‚50‚000 crores of worth with an annual growth of 18% p.a. The personal events such as weddings have grown to a different level altogether. Conceptualization and execution has a new definition in events management now. Yet we find people unaware of this field. So‚ being a part of this genre we are in an
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SECTION 12 ORGANISING EVENTS AND PROJECTS It is no accident that this is the last section as many of the skills and knowledge you need to organise events and projects has been covered in the previous sections. Organising a successful event or project takes good planning‚ team work and an eye for detail particularly as all activities that involve the safety of people are governed by law. How to ‘Action Plan’ Through action planning you and your committee or your team of willing volunteers
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