MARKETING ENGINEERING FOR EXCEL • CASE • VERSION 1.0.0 Case Pacific Brands: Segmenting Australian Brassiere Consumers By Arvind Rangaswamy 1. Before beginning any case‚ students should familiarize themselves with the model being used. Marketing Engineering for Excel comes with tutorials that demonstrate the capability of each model. The tutorial can be found under each model within the ME►XL menu after starting Excel. These tutorials are designed to work with our OfficeStar examples
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Cathay Pacific 1. Case Summary I. Problem Statement (briefly discuss the main decision‚ problem or opportunity that management is faced with in this case) Cathay Pacific Airways‚ founded in 1946‚ is a multibillion dollar company headquartered in Hong Kong. Between 1946 and the late 1970s Cathay Pacific developed in house cutting edge IT systems such as flight simulators and a reservation system. During the 1980s when deregulation caused a highly competitive environment‚ cutting costs became
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Advantages and disadvantages of increasing tourism activity in different countries Top of Form |the leaf ninjaThreads: 9 |Jul 22‚ 2011‚ 02:20am #1 | |Posts: 44 | | |The costs of international travel are decreasing and tourism is growing. What are the advantages and disadvantages of increasing
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Part 1HistoryIn 1946 two ex air force pilots Roy Farrell and Sydney de Kantzow founded Cathay Pacific in Hong Kong. Both of them contributed HK$1 so that their new found airline could be registered. Even though at first it was based in Shanghai‚ both founders shifted to Hong Kong where they established Cathay Pacific. According to Gavin (1988) 1960 was a good and prosperous year for the airline as they bought their rivals Hong Kong Airways. By 1964 it had more then a million customers. The and by
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According to Benjamin Franklin‚ ‘’ Leisure is the time for doing something useful; this leisure the diligent man will obtain‚ the lazy man never. ‘’ Scientists prove by given statistics that in America‚ people who do an activity‚ leisure and sports‚ everyday is 96.2%‚ and they spend an average of 5.18 hours per day. Leisure‚ or free time‚ is time spent away from obligations and work. Leisure‚ nowadays‚ becomes very actual and trendy‚ with gender equalities and with the modern world of today‚ it becomes
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engrained in the daily life of children. Television tends to affect today’s society with both positive and negative viewpoints. Aside from the entertainment that television provides‚ there has been an extreme growth in learning and developmental programs available to children. As a result of these learning programs‚ televisions have proven to be somewhat beneficial. On the other hand‚ television can become an addictive tool and present disadvantages to children‚ such as physical and psychological
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quality and value. 1.2. Overview of AMOREPACIFIC AMOREPACIFIC Corporation (“AMOREPACIFIC” or “the Company”) aims to become a global beauty company with its core businesses in cosmetics and personal care and health products. Founded in 1945 as a Pacific Chemical Company‚ AMOREPACIFIC Corporation has been involved in beauty products. Cosmetic brands of Amorepacific include: HERA‚ Sulwhasoo‚ LIRIKOS‚ Hyosia‚ Verite‚ Laneige‚ IOPE‚ MAMONDE‚ Haneul‚ TeenClear‚ Primera‚ Lolita Lempicka‚ Odyseey‚ MIRAEPA
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PACIFIC THEATER 1 Japan was overcrowded and low on raw materials 1 Japan seeked to become an empire and that led to war 2 Japan attacked China and caused a strain on their resources.This caused them to look towards Southeast Asia. 3 In August 1940‚ American discovered Japan’s plan to attack southeast Asia and feared for their control over the Philippines and Guam 4 Roosevelt stopped oil shipments to Japan‚ so they decided to attack the U.S. by surprise. The US fleet in Hawaii was the main
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on leisure facilities‚ service and activities are suitable and enough for elderly in Hong Kong? Introduction A small-scale city of China‚ Hong Kong‚ there is estimated 7‚008‚900 people by the end of Year 2008. And more than 13% of it will be the elderly. In view of the older population growing up at full pelt in Hong Kong‚ and for quickly promoting educational and economic capability‚ the demands of elderly leisure facilities and services increase every year. Nowadays the leisure topic
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1. Cathay Pacific implemented outsourcing of nonstrategic functions to contractors with their own individual vertical specialization so that Cathay can focus on its core aviation competencies. Outsourcing was bridging gap between the IM department and business side. “Systems development and Support” was changed to “System Delivery” as it started to focus on delivering IT systems to business units rather than writing code and developing applications so that systems can be delivered faster with less
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