todays society there is a heightened interest towards using celebrities to promote a particular product or brand and its positive effects are increasingly being recognized. Every year companies spend millions of dollars on endorsement contracts to align their brand and themselves with endorsers (e.g. celebrities).1 “When you have nothing important to say‚ get someone very important to say nothing for your brand.”2 The reason why celebrity endorsement has become an important role in the advertising
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There should be a law against the way some companies advertise their products. Sue jozui‚ in her excerpt‚ argues that company owners that use famous celebrities to advertise there products should be boycotted. The author supports her argument by first stating stating that company owners that use celebrities should be boycotted. She continues by asking the reader if the consumer will buy the newest car just because a tv host get paid to pretend to drive that certain car. The authors purpose is to
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POST GRADUATE DIPLOMA IN JOURNALISM AND MASS COMMUNICATION (PGJMC) ASSIGNMENTS January Session: 2013 JMC-01 JMC-02 JMC-03 JMC-04 School of Journalism & New Media Studies Indira Gandhi National Open University Maidan Garhi‚ New Delhi-110068 PGJMC ASSIGNMENTS Dear Learner‚ As explained in the Programme Guide‚ you need to submit one assignment in each course (JMC01‚ JMC-02‚ JMC-03 and JMC-04). All these are Tutor Marked Assignments (TMAs). Before attempting the assignments‚ please read the instructions
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December 2011 From the Culture of Celebrity People today think of “fame” and “celebrity” as one in the same. But‚ consider what fame actually is‚ “something one earns- through talent or achievement.” Now think about a celebrity‚ many of them have yet to achieve anything at all‚ let alone something fame worthy. In fact‚ the typical celebrity has neither talent nor any accomplishments. In the essay From the Culture of Celebrity Joseph Epstein portrays fame and celebrity as two different things entirely
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A random document By looking deeply in any three of these media we could find many advantages as well as disadvantages.Firstly television has got a versatile Misleading messages may again divert young minds towards a wrong path. Wrong interpretation of news may even blow things out of proportion. This would create further unrest in any place or even violence in case of extreme situations. The children may learn violence by seeing movies and TV programs. They try to act as super heroes they
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The SAT test was originally called the Scholastic Aptitude Test‚ then the Scholastic Assessment Test. The name was formally changed in 2004 to the SAT Reasoning Test‚ although it is still commonly known simply as the SAT. It is the oldest and most widely used standardized admissions test in the United States. It measures reading‚ writing‚ and math abilities‚ as well as problem-solving skills. The SAT has undergone many revisions during its history‚ but it is currently composed of three main sections:
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Nowadays‚ some may hold the opinion that using mass media‚ include television‚ radio and newspaper‚ obviously influence on the thoughts and behaviors of people. But‚ others think that what people think and behave in daily life has nothing to do with mass media. As far as I am concerned. However‚ I disagree that Mass media influences people’s ideas. When people watch TV‚ listen to radio and read newspaper‚ people would be shaping their ideas. My arguments for this point are listed as follows; The
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they have endorsed the celebrity in advertisement to make their product popular as well as unique. The use of a celebrity in an advertisement is like the bridge between the producer and the consumer. For targeting the customers‚ they select the celebrity as per their product’s demand for e.g. life insurance companies for targeting the older customers endorses the celebrity which are more than 60 years and for the soft drinks and juices they endorses young celebrities.(Clemente N. Mark‚ 2002)
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Online news can be updated all the time. Online journalism is global by being accessed and reached at any place all over the world. It is flexible. It is not expensive. Online journalism is applying convergence where television‚ radio and the new media forms of internet collide and mixed. Online journalism has the advantage of being accessible to anyone around the world who has an Internet connection. Any stories you upload can be seen relatively quickly and you can edit or delete stories very
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Advantages and Disadvantages of Internet The Internet is undoubtedly the most crucial technology of the modern world‚ the useful application has not only made our lives easier than ever before but it also plays a very important role in future developments. Everyone knows that the internet has global advantages. With the introduction of the internet global communication has become a matter of just a click of the mouse. The internet has brought about various different‚ innovative communication means
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