not need films whilst tradition camera need. Compare with tradition camera‚ digital camera has more advantages for ordinary consumer than disadvantages. But people use the tradition cameras for more than 150 years‚ will they easily to accept the new camera? How to motivate consumer to buy digital cameras? Can the marketers create such a need to them? For this article‚ I would discuss the need and motivation of consumers‚ and show the answer about the questions above. Needs & Motivation +Marking
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Maslow’s Hierarchy of needs theory is the most basic motivation theory. However‚ there are certain elements in the theory that are questionable. The first and most basic criticism is that measurement of needs and whether they are fulfilled or not is very difficult. In this particular research‚ employees from Telenor were required to rate their needs on a scale of 1 to 5‚ however‚ what any research on Maslow’s theory conveniently forgoes is the fact that needs cannot be classified on a scale. They
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MASLOW’S THEORY OF HUMAN NEEDS Maslow’s theory of human needs focuses on the key foundation and the relations of human needs A need is a physiological or psychological deficiency that a person wants to satisfy In his theory‚ Maslow identified human needs and categorized them into 5 levels. These levels are physiological needs‚ safety needs‚ social needs‚ esteem needs and self-actualization needs. It is Important for managers to know this theory because these needs cause tensions which can influence
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are stipulated by and directed toward organizational goals. Informal groups are alliances that are neither formally structured nor organizationally determined. These groups are natural formations in the work environment that appear in response to the need for social contact. (Pages 123-124) 135. Differentiate the terms role identity‚ role perception‚ and role expectation. There are certain attitudes and actual behaviors consistent with a role‚ and they create the role identity. People have the
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The Hierarchy of needs theory is a formation of the needs of an individual person. Basically this hierarchy are based on five level which is classified into Physiological needs‚ Safety needs‚ Love/Belonging needs‚ Esteem needs and Self-actualization needs. It can be illustrated with a diagram 1.0 The Diagram of Maslow’s Hierarchy of needs. This is diagram are has been developed by Abraham Maslow in his 1943 paper of A Theory of Human Motivation which he subsequently extended to include his observation
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management theory Henri Fayol ’s theory is extremely comprehensive as a way to deal with management techniques. It is also the most used because it has been proven to work. It’s being comprehensive as it covers just about anything one might need to do in a management position to ensure success. WEAKNESSES 1. It is still based on human application The weaknesses to the theory are that it is still based on humans. As humans we are naturally going to make mistakes. The theory works on the
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administrative management theory Henri Fayol’s theory is extremely comprehensive as a way to deal with management techniques. It is also the most used because it has been proven to work. It’s being comprehensive as it covers just about anything one might need to do in a management position to ensure success. WEAKNESSES 1. It is still based on human application The weaknesses to the theory are that it is still based on humans. As humans we are naturally going to make mistakes. The theory works on the
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What is motivation? Motivation is the “total propensity or level of desire of an individual to behave in a certain manner at a certain time.”(P. 71 Dixon‚ 1997) Also‚ it can be defined as the “willingness of an individual to respond to the organisation’s requirements in short run.”(P.71 Dixon‚ 1997) Motivation is important to productivity. Getting good results in motivating staff can also results in high productivity. Why motivating staff is the most difficult task for any kinds of managers? It is
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hierarchy of needs is a theory of motivation and personality developed by the psychologist Abraham H. Maslow (1908-1970). Maslow’s hierarchy explains human behavior in terms of basic requirements for survival and growth. These requirements‚ or needs‚ are arranged according to their importance for survival and their power to motivate the individual. The resulting hierarchy of needs is often depicted as a pyramid‚ with physical survival needs located at the base of the pyramid and needs for self-actualization
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NEED THEORY Virginia Henderson Biography • “The Nightingale of Modern Nursing” • “Modern-Day Mother of Nursing.” • "The 20th century Florence Nightingale." • Born in Kansas City‚ Missouri‚ November 30‚ 1897. • Fifth of eight children of Lucy Abbot Henderson and Daniel B. Henderson • Received a Diploma in Nursing from the Army School of Nursing at Walter Reed Hospital‚ Washington‚ D.C. in 1921. • Worked at the Henry Street Visiting Nurse Service for 2 years after graduation. • In 1923‚ started
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