life is engendered among them. Vandalism and increasing acts of rowdyism in the student community are attributed to their indiscriminately frequenting the cinema halls. Again the youth imitating all sorts of fashions from the films lead to the development of expensive tastes and manners. They grow divorced from grim and dismal realities of life and start living in the fairyland pictures on the screen. In this respect the role of Government is significantly felt. Further in India Cinema has to
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HISTORY OF BANCASSURANCE | 4 | 3 | BANCASSURANCE MODELS | 5 | 4 | ADVANTAGES AND DISADVANTAGES OF BANCASSURANCE | 7 | 5 | DEUTSCHE BANK TIE UP WITH BIRLA SUN LIFE AND BAJAJ ALLIANZ INSURANCE CO. | 9 | 6 | CONCLUSION | 11 | 7 | ACKNOWLEDGEMENT | 12 | 8 | BIBLIOGRAPHY | 13 | INTRODUCTION The business of banking around the globe is changing due to integration of global financial markets‚ development of new technologies‚ universalization of banking operations and diversification in non-banking
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PRODUCT PLACEMENTS The Impact of Placement Type and Repetition on Attitude Pamela Miles Homer ABSTRACT: The global market for product placement‚ the practice in which firms pay to place branded products (e.g.‚ brand name/logo‚ package‚ signage‚ other trademarks) in the content of mass media programming‚ has exploded. A pair of studies test two potential moderating factors that may help account for the lack of attitude change reported in past experimental studies of placement effects. Specifically
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Product placement‚ or embedded marketing‚[1][2][3][4] is a form of advertisement‚ where branded goods or services are placed in a context usually devoid of ads‚ such as movies‚ the story line of television shows‚ or news programs. The product placement is often not disclosed at the time that the good or service is featured. Product placement became common in the 1980s. 1982 ET produced by Steven Spielberg featured Reese’s Pieces. In April 2006‚ Broadcasting & Cable reported‚ "Two thirds of advertisers
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In today’s business environment‚ branding is recognizable by more and more people and identified with certain service or product. It is the foundation of most organizations and the core behind all business development. When people want to buy or determine something they always think about the brand that they know before other brands. Most people who use branded products go to companies that have a famous brand name to show people that they are in a higher class status and because of familiarity as
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of people to keep in touch with each other although they are a million of miles away‚ even stresses out overseas. Although humanity has benefited from the resources and convenience provided by telecommunication‚ contradicting these are the disadvantages of telecommunication if misused‚ brutalized and abused. ”Communication ties together the parts of the society just as the nervous system ties together the parts of an individual. From earliest times‚ when the only form of communication was speech
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flowering genes of ICCV 96029/ICCV 2 (efl-1)‚ ICC 5810 (efl-2) and BGD 132 (efl-3) and concluded that the major early flowering gene of ICC 16641/ICC 16644 was not allelic to any of the previously identified early flowering genes and they designated this new early flowering gene as “efl-4”. Thus‚ so far four major genes for flowering time‚ efl-1 (in ICCV 96029‚ ICCV 2)‚ efl-2 (in ICC 5810)‚ efl-3 (in BGD 132) and efl-4 (in ICC 16641 and ICC 16644) have been identified in chickpea (Kumar and van Rheenen
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two new products (introduced to the consumer and/or business markets within the last year) and classify them as either: a new-to-the-world product‚ a new product line‚ an addition to the existing product line‚ an improvement and/or revision of existing product(s)‚ or a repositioning of an existing item. For each product selected‚ identify what challenges you think the developing company faced in marketing this product. What rate of diffusion and consumer adoption do you foresee for these new products
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The advantages and disadvantages of technology The world moves and develops all the time. Technology has also advanced over time. In recent years‚ advanced technology has caused many significant changes in some specific areas. Because of this‚ human society is improving possibly faster than at any point in history. Whilst in the past technology was described as a method of creating some new inventions‚ today it drives the development of human civilization and puts emphasis on using scarce resources
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Sainsbury’s Product and Branding Product and Brand Planning Sainsbury’s products are divided into three man categories; each category meets different customer needs. The three different categories are the basic products‚ the core and the premium. It is key for Sainsbury to plan the location of their products; the basic products are usually placed on the bottom shelves. The premium products are located at much higher level‚ normally around the eye-level of customers. This is done in order
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