CASE ANALYSIS I ELEKTRA PRODUCTS‚ INC. CASE PROBLEM The declining market share of Elektra products in the market. OBJECTIVE The objective of the case is the effective and efficient implementation of the empowerment campaign of the company to arrest the management’s problem on product sales ‚ and low morale of employees Determine what went wrong in the empowerment campaign and what strategies should managers employ if in a similar situation. ANALYSIS 1.Barbara Russell had a hard
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corporate social responsibility and how they relate to a charitable campaign such as (Product) RED. (Product) RED shows their corporate social responsibility by engaging different companies that have products that "we" as the consumers use every day. Also‚ by engaging a great cause as the Global Fund to fight HIV/AIDS in Africa shows they are making an effort to society to fight this devastating disease. (Product) RED showed their ethical and moral responsibility to the companies by keep purpose
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BUSINESS PLAN 1. EXECUTIVE SUMMARY: Charming Joint-stock company is a distributor of products from manufacturers to retailers. The products that we distribute including Women’s Perfume and Men’s Aftershave. We intend to work on two markets are NAFTA and EU. The target customer of The Charming company are the person who find the attraction and the personality from themselves. Because our products make them discover the novelty from things familiar with them. The main market we aim to is the
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The traditional way of viewing the components of marketing is via the four Ps: 1. Product. Goods and services (creating offerings). 2. Promotion. Communication. 3. Place. Getting the product to a point at which the customer can purchase it (delivering). 4. Price. The monetary amount charged for the product (exchange). Introduced in the early 1950s‚ the four Ps were called the marketing mix‚ meaning that a marketing plan is a mix of these four components. If the four Ps are the same as
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strategy for Aldus Corporation by splitting the company’s product family into two different product lines. His proposal would allow Aldus to develop two separate product and market strategies for two major market segments (Primis Online‚ 2002‚ p. 37). Product positioning is shaping the image of a product or service to be desirable by customers. Up until this point‚ Aldus Corporation had relied on “its success to date by offering a single product line that bridged the gap between business and creative
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Project about: the effect of political economy of the state in global business. Submitted by: Amira Elwelely Submitted to: DR.Saed ghalap International Political Economy (IPE) is the rapidly developing social science field of study that attempts to understand international and global problems using an eclectic interdisciplinary array of analytical tools and theoretical perspectives. IPE is a field that thrives on the process that Joseph Schumpeter called "creative destruction." The growing
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Why Homeschooling Is Not for Everyone Is it a bad thing that homeschooled kids may be different than public school kids? Some people say that homeschooled children are smart and polite. On the other hand‚ there is a different opinion that home-educated children are lazy‚ old-fashioned‚ naïve and do not have a good education. Homeschooling is the education of children at home by parents who have numerous reasons for it; for example‚ better test results‚ religious reasons‚ and living in
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Apart from its various advantages‚ Cinema is not free from its evil effects. Film artistry is‚ unfortunately‚ compelled to compromise with people’s popular taste and appeal to their lower instincts. Too many films dealing with sex problems and with the ways of the criminals are now shown‚ f These are apt to affect public morality. The substandard catering of music I and recreation is likely to injure public taste and outlook and is not ultimately good for the art. The Cinema has far reaching
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Now days people become aware of decreasing in the travel expenses of the international travelling and this has positive impact on the tourism industry‚it is a trend without drawbacks.Both positive and negative impact of the increasing tourism activity will be discussed in this essay. Tourism industry is playing a important part in different countries in term of social economy.Firstly‚a host countries will benefit in term of currency exchange rate thus has a positive impact on the locals whether
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Smoking is a form of addiction depending on the sedative effect of nicotine on the brain and nervous system. There are lots of reasons why people start smoking. The main reasons are peer group pressure‚ feeling left out while friends’ smoke and trying to fit in with the crowd‚ stress at home‚ work‚ school‚ trying to attract attention‚ act cool or become popular‚ and calm down their nerves. Firstly‚ smoking impacts almost all aspects of a person’s health. Smoking causes diseases like asthma‚ and
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