MARKETING ENVIRONMENT The aim of this lecture is: • To describe important role of Marketing Environment. • To differentiate between Macro and Micro Environments. • To assess the impact of Marketing Environment on Marketing Practices. • To describe various method/Model of Marketing Environment Scanning. Background Information Marketing cannot be practiced in a vacuum; as a business function is affected by various factors or elements within the business environments. According to Lancaster
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Economic Environment Meaning of Economic Environment:- Those Economic factors which have their affect on the working of the business is known as economic environment. It includes system‚ policies and nature of an economy‚ trade cycles‚ economic resources‚ level of income‚ distribution of income and wealth etc. Economic environment is very dynamic and complex in nature. It does not remain the same. It keeps on changing from time to time with the changes in an economy like change in Govt. policies
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Damage to the environment is an inevitable consequences of worldwide improvements in the standard of living. The improvement of people’s living standard owes too much to the rapid development of science and technology. However‚ people nowadays are confronted with so many problems‚ such as the deterioration of environment‚ air pollution and the explosive expansion of population. Some people claim that the damage to environment is an inevitable consequence of economic development. From my point of
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Science – Its Advantages and Disadvantages One of the striking features of 20 century is the progress of is no section oh human society in which science has not brought revolution. But still the term is debated among the conscious people that whether science is blessing or it is a curse for humanity. The facts‚ which are drawn by systematic study‚ are applied practically for the welfare of mankind or for the destruction of humanity. For example a gun in the hand of a guard is used for the safety
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disease in crop and livestock‚ utilization of crop residues and animal waste. Some of the disadvantages are high cost of research and development‚ endangering biodiversity‚ genetic erosion and lack of access for poor farmers to use new varieties. Thus‚ in introducing biotechnology in agriculture‚ it is vitally important to study and assess the overall circumstances‚ such as cost effectiveness and impact on environment. Agriculture is of primary importance in the National Development Program. Biotechnology
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surrender 2. Gained full control over Japanese Disadvantages – 1. Put troops‚ pilots‚ and sailors at risk 2. More Japanese people would have died than in the two atomic raids Option #2 –By demonstrating the atomic bomb it would have shown the Japanese they faced total destruction if they did not surrender. Advantages – 1. Thousands of Japanese would have had to die 2. Us would have not lost a number of troops Disadvantages – 1. The atomic bomb was new technology and a demonstration could have failed 2
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International Journal of Business and Social Science Vol. 2 No. 20; November 2011 Work Environment‚ Service Climate‚ and Customer Satisfaction: Examining Theoretical and Empirical Connections Padmakumar Ram Director of Experiential Education & Associate Professor‚ School of Management‚ New York Institute of Technology Sixth circle - Zahran Street‚ P.O. Box 840878‚ Amman 11184 Jordan Swapna Bhargavi . G Research Scholar Sri KrishnaDevaraya Institute of Management Sri KrishnaDevaraya
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Macro Environment factor in Mobile Telecommunication sector of Bangladesh The market environment is a marketing term and it refers to all of the forces outside of marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. Company‚ its suppliers‚ distributors‚ and its competitors are also impacted by what is happening in the world. To succeed therefore‚ it is necessary to continuously monitor‚ anticipate‚ and adapt‚ to that environment
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OF RECYCLING EWASTE * To conserve natural resources – valuable materials can be recovered from old electronics to make new products * Donations support local communities – to schools/families etc that may not be able to afford or use new technology * Creates jobs – demand for ewaste recycling increases staffing
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The disadvantage of internet With the rapid development of science and technology. The internet is becoming more and more popular among us and playing a more important part in our daily life. Meanwhile it is changing the world and has lots benefits. But it has its disadvantages. Up to now‚the internet condition is rather complicated.As we all know‚it can help people search the information that people need and provides a lot of convenience and entertainment with the people.However‚there is a great
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