PRODUCT IMPROVEMENT OR INNOVATION: WHAT IS THE KEY TO SUCCESS IN TOURISM? by Klaus Weiermair Professor and Head of the Center for Tourism and Service Economics University of Innsbruck Abstract This paper is built like a three–layered club house sandwich with the first layer providing some theoretical and conceptual insights regarding expected innovation behaviour in tourism based on available material in tourism and industrial economics. The second layer will provide empirical insights and/or testing
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Executive Summary 2 2. Introduction 3 3. Tourism in Sri Lanka 5 4. Marketing plane for 4 season hotels 9 5. Macro environment factors effecting Sri Lankan tourism industry. 10 5.1 Political Factor 11 5.2 Economic factors 11 5.3 Social Factors 11 5.4 Technological Factors 12 5.5 Environmental Factor 12 5.6 Legal Factors 12 6. Brand Objective 13 6.1 Short term Brand objective 14 6.2 Long term Brand objective 14 7. Marketing Mix strategy for seasons hotel 15 8. Conclusions
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Religious Tourism in Asia and the Pacific Religious Tourism in Asia and the Pacific ii Copyright © 2011‚ World Tourism Organization (UNWTO) Calle Capitán Haya‚ 42 28020 Madrid‚ Spain Religious Tourism in Asia and the Pacific ISBN-13: 978-92-844-1380-5 Published and printed by the World Tourism Organization‚ Madrid‚ Spain First printing: 2011 All rights reserved The designations employed and the presentation of material in this publication do not imply the expression of any opinions
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http://goindia.about.com/b/2013/04/03/how-are-safety-concerns-affecting-foreign-tourism-in-india.htm How are Safety Concerns Affecting Foreign Tourism in India? If recent news reports are to be believed‚ the writing is on the wall. There has been a 25% drop in the number of foreign tourists visiting India over the last three months‚ following a widely publicized spate of sexual attacks on women. Even worse‚ the number of foreign female tourists has decreased substantially‚ by 35%‚ over the same
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The Future of Tourism The Impact of Rapidly Expanding Growth on the Tourism Infrastructure Prepared by: “No Holds Barred” Think Tank October 2008 Change is no stranger to travel professionals. With daily upgrades in technology opening new doors for the consumer‚ and particularly since the face of travel was forever changed on September 11‚ 2001‚ NTA members and travel professionals across the world have been making changes to their business model‚ their staffing structures‚ their buying and selling
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Tourism Policy of the Government of Bangladesh Summary The expansion of the tourism throughout the world has increased competition among the tourist destinations‚ trying to attract more tourists by adopting appropriate marketing techniques and strategies. Failure of doing so by a particular marketer will lead to a less competitive in the world tourism market. Bangladesh lacks the coordinated efforts among different ministries related to tourism like Ministries of Home‚ Civil
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project has been made to exhibit the importance of tourism in India. It covers all the four zones in India-north‚ south‚ east and west‚ bringing to you the beauty of India. A part of this project can also be used as a travel guide since it has covered all the important tourist destinations of India.It also gives an account on the development schemes that has been undertaken by thed Indian government to improve tourism in India. A lot of advantages of tourism are there as well.In this project all those
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We have to understand the several concepts by means of definition and its integration. • Tourism Hunziker and Krapf‚ in 1941‚ defined tourism as "the sum of the phenomena and relationships arising from the travel and stay of non-residents‚ insofar as they do not lead to permanent residence and are not connected with any earning activity." In 1976‚ the Tourism Society of England’s definition was: "Tourism is the temporary‚ short-term movement of people to destination outside the places where they
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– 13.6m 3. Sacre Coeur – 10.5m 4. Eiffel Tower – 7m We see that Europe has been leading in the number of international tourists since 1950. Major proportion of this statistic has been provided by France. There was not much travel and tourism during the 1950’s because due to lack of technology and travel options and many other such reasons. Travel technology improved and we can see that by the mid 1960-1970’s there was a sudden explosion of international tourist arrivals. France accounted
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....... 2 History of ICTs (Information and Communication Technologies) in Tourism Industry: ................................................................................................................ 2 Definition of e-tourism (Electronic Tourism):...................................................... 4 Relationship between ICT and E- Commerce (Electronic commerce) ................ 4 Relationship between Tourism and ICTs: ............................................................ 5 Advantages
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