HOW DOES TOURISM IMPACT THE ENVIRONMENT The effect of tourism on the environment can be both positive and negative. Each person or group of people will impact the area they visit in a different way. Whether it is in a negative or positive manner is entirely up to the visitor. Let’s consider the NEGATIVE impacts first: POLLUTION - This is probably the biggest negative factor concerning tourism. People have to travel to their destination. It doesn’t matter if it’s by plane to another country or
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destination marketing and segmentation 3 Funding of the current marketing strategy of segmentations 4. Discussion new segmentation method with current research limitations 5. Recommendations and conclusion 6. Reference 7. Appendixes Word count 1509 Key words: Segmentation‚ destination marketing‚ current marketing strategy‚ Jeju Island 1 Introduction and background of Jeju Island Jeju Island was chosen as the destination for developing the destination marketing. Current
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Chapter 2 Service Characteristics of Hospitality and Tourism Marketing OBJECTIVES: Describe a service culture. Identify four service characteristics that affect the marketing of a hospitality or travel product. Explain marketing strategies that are useful in the hospitality and travel industries. Ritz-Carlton is renowned for outstanding service. o the chain of eighty-five luxury hotels around the world‚ caters to the top 5 percent of corporate & leisure travelers In surveys of departing
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Student: Yvonne Instructor: Bo Course Title: AP Degree in Marketing Management 21 September 2012 Viral Marketing These years‚ the competitions among companies become more and more furious. In order to survive and develop‚ most companies try to make use of any strategy or tactic that can help them to enlarge their market share and build a strong brand. The traditional Medias such as television‚ newspaper‚ radio and printed Ads were over used in the last decade. Using these traditional ways
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Case 27 “The Ritz-Carlton‚ Millenia Singapore” Summary Walter Junger is the executive assistant manager in food and beverage department of the Ritz-Carlton Millenia Singapore hotel. He came up with the event “first annual New World of Food and Wine Festival” The management believed his suggestion would be beneficial and backed the concept with budget‚ personnel and managerial support. Event also had another purposes like creating publicity for the hotel and developing scholarship fund for students
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Throughout the past 50 years‚ marketing has changed substantially with the development of science and technology. Since start of the age of information technology from as early as the 1960s‚ traditional marketing has been evolving into to a new form of marketing‚ E-marketing. E-marketing is the use of information technology in the processes of creating‚ communicating‚ and delivering value to customers‚ and for managing customer relationships in ways that benefit the organization and its stakeholders
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Tourism Tourism is travel for recreational‚ leisure‚ or business purposes. The World Tourism Organization defines tourists as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure‚ business and other purposes" Tourism has become a popular global leisure activity. In 2011‚ there were over 983 million international tourist arrivals worldwide‚ representing a growth of 4.6% when compared to US$ 940 billion in 2010.[2][3] International
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aims to describe the tourism policy and strategies in national and state contexts‚ to determine the inherent direction and prospects or potential in the tourism development of Kuala Lumpur as a tourist-friendly destination. The results show that some aspects need to be emphasized and have similarities in each of policies and strategies at the national and state level. This shows that policies made at national level could be followed at state level‚ so that each line of tourism development planning
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Dhabi‚ United Arab Emirates a r t i c l e i n f o Keywords: Home-stay accommodation entrepreneurs Motivation factors Push and pull factors Tourism management Service industry a b s t r a c t Tourism is an important industry for Malaysia‚ and home-stay accommodation businesses play a significant role in aiding the success of the tourism industry. The aim of this paper is to analyse the start-up motivation factors and business challenges for home-stay accommodation businesses. The data
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Tourism: Principles‚ Practices‚ Philosophies Part Five: Essentials of Tourism Research and Marketing Learning Objectives • Become familiar with the marketing mix and be able to formulate the best mix for a particular travel product. • Appreciate the importance of the relationship between the marketing concept and product planning and development. • Understand the vital relationship between pricing and marketing. • Know about distribution systems and how this marketing principle can best be applied
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