of 8 ANZMAC 2009 Celebrities in advertising: looking for congruence or for likability? Nathalie Fleck*‚ University of Cergy-Pontoise‚ Thema‚ France Nathalie.flec@u-cergy.fr Michaël Korchia‚ BEM Bordeaux Management School‚ France Michael.korchia@bem.edu Isabelle Le Roy‚ CSA‚ France Abstract Celebrities used as endorsers in advertising are often very popular ones. However‚ from a cognitive point of view (and more academic one)‚ congruence between brand and celebrity seems to be very important
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Today’s Celebrities: Good or Bad Influences In today’s society‚ there seems to be an alarming rise of trends. This trend doesn’t seem to affect a specific age or gender. It causes people to begin crying‚ screaming and in certain instances‚ commit acts of insanity. The trend I’m speaking of is celebrity idolization. Over the past generations‚ fans have become more and more obsessed‚ and have begun becoming more violent or hysterical‚ depending on the person. In a world where social media has become
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characteristics such as character‚ personality‚ etc. Since a lot of teens try to find their identity through high school and fashion‚ it can ultimately change not only their personality‚ but their character towards other people and family. Tying into this‚ celebrities are a big impact on teen fashion. Ashton Pittman also states that often‚ fashion for teenagers is the
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Student Resource 8.2 Reading: Working with Graphics A graphic is a visual presentation used to inform‚ illustrate‚ or entertain. Graphics often combine text‚ illustration‚ photographs‚ and color. Examples include a photo‚ logo‚ map‚ chart‚ symbol‚ and diagram. The following are examples of graphics: | | Logo graphic: Combining color‚ shape‚ and type This image included under fair-use guidelines of Title 17‚ U.S. Code. Copyrights belong to respective owners. | Map graphic: Combining
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DDB chairman and former Senator Tito Sotto with Rafael Rosell IV‚ star of ‘Tulak.’ Dangerous Drugs Board chairman and former senator Vicente C. Sotto III has commended the production of “Tulak‚” a movie which features the victims of illegal drugs and how their lives are ruined. “The exhibition of the movie (filmed in digital format) is very timely‚” said the former senator who authored the creation of the Philippine Drug Enforcement Agency (PDEA). The exhibition of the movie‚ which will have
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Chickpea (Cicer arietinum L.) belongs the genus Cicer‚ tribe Cicereae‚ sub-family Papilionaceae and family Leguminoseae. The genus Cicer encompasses 43 species. Among them nine are annuals‚ 33 are perennial and one with unspecified life cycle. Of the 9 annual species‚ Cicer arietinum L. is the only cultivated species. Based on the morphological characteristics‚ life cycle and geographical distribution‚ Van der Maesen (1987) classified the Cicer genus into four sections. Eight annual species‚ namely
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Are today’s superstars really role models for today’s youth? I think they are! So many people in the entertainment business set great examples for our youth to strive for the best and most out of life. Take musicians they really come through in times of need. Take this past few weeks with the tragedies in New York City and Washington D. C they have helped organize relief funds and benefit concerts for the families who lost their
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CHOCOLATE GOOD FOR YOUR HEALTH As you hear the name “chocolate” your mouth waters! You are allured by the delicious and stimulating taste of chocolates. At the same time you are worried about the harmful effects of eating too much chocolates. But you must know that recent studies have proven that chocolates high in cocoa solids provide potential health benefits. So toss up good health and nutrition by treating yourself with chocolates! Presently scientists are beginning to disapprove some
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Brink of eternity Eternity has three aspects. It has the fear of the unknown when people feel they are not prepared to enter the next world. It has the hope of the unknown if people cannot bear the tribulations of life anymore. Lastly‚ it has the release of the unknown when people are well prepared to meet their physical death and go to the next world. Eternity is just a prayer away. In desperate hope the narrator went and searched for the spiritual door of eternity in all the corners of his room
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CONCLUSION Notice that where the solution of an ODE contains arbitrary constants‚ the solution to a PDE contains arbitrary functions. In the same spirit‚ while an ODE of order m has m linearly independent solutions‚ a PDE has infinitely many (there are arbitrary functions in the solution). These are consequences of the fact that a function of two variables contains immensely more (a whole dimension worth) of information than a function of only one variable. The method of characteristics is a
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