doing in general? Nike is an American multinational corporation that is engaged in the design‚ development‚ manufacturing and worldwide marketing of footwear‚ apparel‚ equipment‚ accessories and services. They’re known universally for producing a wide range of sports equipment for the amateurs and the professionals. They’ve built their reputation thanks to a great marketing campaign and by sponsoring the most famous professional sportsmen. As of 2012‚ it employed more than 44‚000 people worldwide
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HITTING THE WALL: NIKE AND INTERNATIONAL LABOR PRACTICES Jeff Ballinger is a labor activist since high school who believes that any company should have a significant obligation towards even its lowliest workers. While being assigned to run AAFLI (Asian-American Free Labor Association) he was charged to investigate labor conditions in Indonesia plants and study minimum wage compliance by American companies. He chose Nike as his main target in effort to change labor conditions in manufacturing
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Hamilton‚ Bermuda Abstract Nike Inc.‚ is one of the largest and most successful manufacturers of athletic apparel. The company’s successes were not without failure in handling important legal‚ ethical and societal issues. Nike was accused of unfair overseas labor practices in its factories and for making misleading claims about its involvement. Nike’s unethical practices in these overseas territories were not illegal. In contrast‚ it was illegal when Nike used the media to make false statements
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CORPORATE SOCIAL RESPONSIBILITY Case Study about the CSR of Nike prepared by Paul SOMER TABLE OF CONTENTS • Background of the implementation of CSR at Nike (besides the existing legal commitment) • Activities of Nike regarding CSR • Responsibility by impementing the Environmental Apparel Design Tool • • Nike Responsibility Governance Conclusion and future prospects BACKGROUND FOR CSR OF NIKE • In 1992 it became public that Nike produces in Indonesia at minimum wages • Strike in the production
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Forces Model (Highly Negative. Range from 1-5) Rivalry (3) 1. How many companies in industry? As Nike is an international company that has their product selling worldwide‚ they have countless of competitors‚ including many domestic local firm. However‚ not all of these companies have the power to compete with Nike‚ only a few international companies are Nike¡¦s major competitors‚ for instance‚ Adidas and Reebok. 2. How do they compete each other in term of 4P marketing strategy Product:
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CASE 14 NIKE‚ INC.: COST OF CAPITAL Cost of capital denotes the opportunity cost of using capital for a particular investment as oppose to the alternative investment which has similar systematic risk. It is extremely important since it is used in evaluating whether a project is feasible or not in the net present value (NPV) analysis‚ or in assessing the value of an asset. WACC (weighted average cost of capital) is the proportional average of each category of capital inside a firm (common
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employees‚ with employees and from employees to upper management. When a business or organization does not establish clear communication policies‚ define roles or provide training for better communications‚ this can result in several barriers to effective communication. The communication barriers that may arise in an organization include the following; No/Poor Communication Strategy. When organizations fail to establish consistent communication materials and policies for employees‚ this can lead
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A. Marketing Issues in Business Ethics: Marketing tobacco and alcohol. Discuss the ethics of marketing tobacco‚ marketing alcohol‚ or both‚ in terms any or all of the following: (1) underage customers‚ (2) target marketing ethnic groups and/or women‚ (3) moving questionable practices that have been abandoned in the United States to markets in developing nations. Discuss the ethics of marketing tobacco in ways that are illegal in the United States (i.e‚ to children during television shows
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Nike case study Jamaludin Husein Alcaf Background • Nike is based in Oregon‚ USA. It operates in 120 countries and has over 20‚000 employees. Fiscal year 2001 saw sales grow in each of its product segments in all four global markets. Total sales topped $US 9 billion. • In Japan‚ Nike allied itself with Nissho Iwai‚ the sixth largest Japanese trading company‚ to form Nike-Japan Corporation. Because Nike al ready held a part of the low-priced athletic shoe market‚ the company set its sights on the
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Nike Case Analysis Group Project LAUREN STUTTS‚ DARRYL TODD‚ ANDREW VAUGHT TABLE OF CONTENTS SUMMARY REPORT…………………………………………………………………………… 1.0 INDUSTRY ANALYSIS…………………………………………………………………… 2.0 COMPETITOR ANALYSIS………………………………………………………………… 3.0 CLIENT ANALYSIS………………………………………………………………………… 4.0 ISSUE RECOGNITION……………………………………………………………………… 5.0 STRATEGIC RECOMMENDATIONS……………………………………………………. SUMMARY REPORT 1.0 INDUSTRY ANALYSIS The performance sportswear and apparel industry can be defined as
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