Online Auction for UUM Students 1. Introduction The fast development of communication technology caused the millions of auction listings in thousands of categories on auction websites‚ for example eBay‚ Yahoo and uBid (Yen and Lu‚ 2008). Online auctions conducted over the Internet provide substantial sales growth chances for the intermediaries and substantial unit cost reduction for purchaser of chosen commodities (Emiliani‚ 2000). Recently‚ online auctions activities have increased rapidly‚
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Importance of Effective Communication Relationships between unskillful communication & interpersonal relationships: Insensitive message delivery Distant interpersonal relationships Defective communication flow 2 main obstacles: defensiveness & disconfirmation Supportive Communication: Know the 8 Principles of Supportive Communication (Based on Congruence‚ not incongruence; Descriptive‚ not evaluative‚ etc) Indifference Imperviousness Advising response Deflecting response Probing Response Elaboration
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MKF 9120 MARKETING RESEARCH ASSIGNMENT 3 | Marketing Research Proposal | Facebook | -Fangyin YUAN(24314609)-Han JIANG()-Jieru HE(21216819) | 1. Executive Summary In recent years‚ Facebook has seen a spike in mobile traffic. Mobile usage of its platform has grown rapidly with a massive mobile user base. Despite this large growth in mobile usage‚ Facebook still failed to generate completely satisfaction among its users with the current mobile platform. Therefore‚ Facebook would like to conduct
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1 of 25 You are now either taking a test or not taking a test. This statement is an example of appropriate polarization. True False Question 2 of 25 Messages communicate values and attitudes. True False Question 3 of 25 Extensional orientation is the tendency to stretch meanings beyond their original intents. True False Question 4 of 25 Indirectness indicates powerlessness. True False Question 5 of 25 There is nothing wrong with making inferential statements. True False Question
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1. Introduction 1.1 Background of the study The trade atmosphere today is changing more rapidly than ever before. It is characterized by increasing competition from both domestic and foreign companies‚ a brandish of mergers and acquisitions‚ and more sophisticated and demanding customers who have great expectations related to their consumption experiences. Since services are intangible‚ heterogeneous‚ and inseparable‚ it is difficult to measure service quality objectively. So the companies have
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Although the nature of stereotypes are not essentially negative it has been found that stereotypes of out-group members are more likely to be negative than those of in-group members (Castelli et al. 2005; Perdue‚ Dovidio‚ Gurtman & Tyler‚ 1990). Despite this fact‚ engaging in stereotyping still occurs. In order to adequately understand why we continue to use stereotypes‚ when we know of the negativity that can be attached to them‚ several areas need to be considered. Firstly‚ in the context of this
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INTERPERSONAL COMMUNICATION AND TRANSACTIONAL RELATIONSHIPS: CLARIFICATION AND APPLICATION DUDLEY D. CAHN What model does one use to understand interpersonal communication and how does one apply such a model when teaching a course in interpersonal communication? The author presents and applies a self-validation model and topology of transactional relationships to help select concepts‚ principles‚ and skills that are essential for the study of interpersonal communication. College and high school
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Case Study on > The Techniques Used By The Marketers To Overcome The Cognitive Dissonance Of Customers Subject 1 2 3 4 5 6 7 8 Group members Shaikh Mo.Farhan Solanki Snehal Vasani Tushar Parmar Paras Dhanani Nilesh Rana Vinus Safiwala Sanjay Timbadiya Viren Roll No. 82 87 95 61 102 110 114 98 Cognitive Dissonance No. Particulars 1 Introduction 2 Theory & Research 3 Applications of Research 4 Overcoming Dissonance 5 Cognitive
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REVIEW OF LITERATURE This chapter attempts to review different literatures on customer satisfaction with reference to hotel industry and presents various studies made regarding the issues related with hotel industry and customer satisfaction. Customer – Definitions Paul S. Goldner (2006) 1 defines‚ “…a customer is any organization or individual with which you have done business over the past twelve months”. Grigoroudis‚ E and Siskos‚ Y (2009) 2 provide definition for ‘customer’ upon two approaches:
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Brief Contents Dedications About the Authors About the Contributors of the Cases Preface Acknowledgements v vi xi xxiii xxxiii Part I: Chapter 1 Chapter 2 Chapter 3 Understanding Service Products‚ Consumers and Markets Introduction to Services Marketing Consumer Behavior in a Services Context Positioning Services in Competitive Markets 2 4 32 56 Part II: Chapter 4 Chapter 5 Chapter 6 Chapter 7 Applying the 4Ps to Services Developing Service Products: Core and Supplementary Elements
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