Executive Summary Wal-Mart has grown into one of the largest discount retail stores in the world and has proven that the type of operation that they have is successful and effective. Although they are the industry leader‚ in the recent years their sales growth rate has not experienced such of an increase. The decrease of the slowing growth rate from their previous double-digit growth has begun to develop problems and serious concern for the company. They are now faced with the attempt to understand
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Walmart History The first store Walmart opened was in July 2‚1962 in Rogers‚ Arkansas (Farhoomand‚ 2006). The founder was Sam Walton‚ a man that believed the future of retailing lied on discounting (Farhoomand‚ 2006). Sam Walton’s initial interest and business strategy was to focus on areas that were ignored by large competitors such as Woolworth‚ Sears and JC Penney (Farhoomand‚ 2006). Walton’s idea was to deliver a product directly to the people in their neighborhood. The stores were established with
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corporation that runs discount department stores. It was found in 1962‚ Arkansas‚ USA by Sam Walton. It was incorporated on October 31st‚ 1969. Furthermore‚ Wal-Mart is the largest private employer in the world. Wal-Mart owns and operates Sam’s Club(‚ Wal-Mart Stores Divisions U.S.‚ and Wal-Mart International. Wal-Mart has nine different formats of retail business‚ which is‚ supercenters‚ food and drugs‚ general merchandise store‚ small markets‚ cash and carry stores‚ membership warehouse
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Wal-Mart Stores‚ Inc. is the largest retailer in the world‚ the world’s second-largest company and the nation’s largest nongovernmental employer. Wal-Mart Stores‚ Inc. operates retail stores in various retailing formats in all 50 states in the United States. The Company’s mass merchandising operations serve its customers primarily through the operation of three segments. The Wal-Mart Stores segment includes its discount stores‚ Supercenters‚ and Neighborhood Markets in the United States. The Sam’s
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that helps Wal-Mart to move its operations to other foreign nations and that makes them huge profit. Currently Walmart is in competition with K-mart which is at number second after Walmart in the US retail market. Walmart have around 1636 retail stores‚ 1093 supermarkets on their names
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retailing company in the world. The company was much bigger than its competitors in the US – Sears Roebuck‚ K- Mart‚ JC Penney and Nordstrom combined (Refer Exhibit I). In 2002‚ Wal-Mart operated more than 3‚500 discount stores‚ Sam’s Clubs and Supercenters in the US and more than 1‚170 stores in all major countries across the world. The company also sold products on the Internet through its website‚ walmart.com. GLOBAL FORTUNE 500 LIST (2002) Source: www.fortune.com Wal-Mart was one of the largest
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its first discount store in 1962. After that‚ Walmart’s business tended to be successful: Walmart operated 24 stores within 5 years and earned net sales of $12.6 million.(Bhaskaran) In order to meet the varied needs of its customers‚ Walmart run different retail store formats‚ namely Discount Stores‚ Supercenters‚ Neighborhood Markets‚ Marketside‚ and Sam’s club. (Bhaskaran) Walmart also set up kiosks to provide the information about details and locations of various products in the stores. In the 1990s
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WALMART CASE STUDY Wal-Mart is an American multinational retailer store that runs largest chain of discount department stores and warehouses. Wal-Mart was found in 1962 by Sam Walton in America. After its great success in America and other countries Wal-Mart decided to introduce itself in Germany by 1997. Wal-Mart failed to do business in Germany because the strategies and plans it used in America failed to work in Germany as the requirements of people and business differ from that in America.
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Page 189‚ application question #1: Go to the Internet and look up walmart.com How has this firm been able to combine overall cost leadership and differentiation strategies? Wal-Mart Stores‚ Inc. operates retail stores in various formats around the world and is committed to saving people money so they can live better. The company earns the trust of customers every day by providing a broad assortment of quality merchandise and services at everyday low prices (“EDLP”) while fostering a culture that
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started as a small discount store that offers lower prices so people could save money and live better. Sam Walton believed that it was the organization’s responsibility to provide the customer with what they wanted‚ which is friendly service‚ lower prices‚ and quality merchandise. (“History Timeline”‚ 2009). What started as a small discount store has turned into a retail giant. Wal-Mart currently employs 2.2 million associates around the world. Wal-Mart operates more than 10‚700 stores in 27 countries
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