Discourse Analysis for Language Teachers Douglas A. Demo‚ Center for Applied Linguistics Download a PDF of this digest. What Is Discourse Analysis? Discourse analysis is the examination of language use by members of a speech community. It involves looking at both language form and language function and includes the study of both spoken interaction and written texts. It identifies linguistic features that characterize different genres as well as social and cultural factors that aid in our interpretation
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accomplish what it needs to accomplish to remain as successful as it can be. Ely Callaway‚ the founder of Callaway Golf‚ wanted to make sure that his business was more then just any other golf company but rather one that stood out among the rest. He wanted it to be “a world class organization that designs‚ develops‚ makes and delivers demonstrably superior and pleasingly different golf products that incorporate breakthrough technologies‚ and backs those products with noticeably superior customer service”(Caseforest)
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Callaway Golf Company LaToya Owens‚ Chris McMullin‚ Robb Spears and Crystal Shumpert Indiana Wesleyan University Key Success Factors Callaway Golf Company’s (CGC) had seven key success factors to include: the founder’s vision; product design; pricing; product development; sales; marketing and the media. The founder‚ Ely Callaway’s vision is: “If we make a truly more satisfying product for the average golfer‚ not the professionals‚ and make it pleasingly different form the competition
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_____RICHARD HAKLUYT___1584_____ A particular discourse concerning the great necessity and manifold commodities that are like to grow to this Realm of England by the Western discoveries lately attempted‚ Written in the year 1584 * known as DISCOURSE OF WESTERN PLANTING [Excerpts] 1. That this western discovery will be greatly for the enlargement of the gospel of Christ whereunto the princes of the reformed religion are chiefly bound among whom her Majesty is principal. . . . Then it is necessary
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Competitive Landscape The golf industry is a competitive industry. It is especially competitive for Islington Golf Club. Islington has a lot of competition‚ 30 other courses within a 30 minute drive from Toronto and several located within 5-10 minutes. Many of the courses located close to Islington Golf Club have recently undergone renovations or have more amenities to offer members. These factors make it hard for Islington to get new members because they do not have the extra money for renovations
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and realist: if a ruler stays in good terms with his people‚ then they will follow him; if this person is not on the side of the people‚ then why should the people should him? In the same way‚ talking about his second letter that he called The Discourses‚ where Machiavelli talks about the different Rome empires and takes them as examples in order to a solid government ruled by one individual. He believed that all periods of time are similar‚ that is why he used Rome as an example to illustrate what
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Critical Discourse Analysis Social communication is increasingly becoming a subject of scientists’ discussions from different disciplines‚ as well as ordinary language users. In contemporary social sciences‚ especially in linguistics‚ we see a clear shift to discourse. Discourse allows us to talk about use of the language‚ as well as the language as a socio-cultural activity. In this sense‚ discourse‚ on one hand‚ reflects the social reality‚ on the other hand‚ it shapes it‚ therefore participate
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down approaches to discourse analysis: Based on the different basis of the analysis‚ the two approaches were differently preceded. While top-down approach viewing genre move as purpose relies on identification of communicative purposes‚ bottom-up processing concerns content and function. Bottom up approach see language as a whole. Taking the so call lower level elements of language to some extent for granted‚ it is to be proceeded from the most detailed features of discourse towards the most general
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“Who would ever want to carry golf bags for four hours?” That was my first thought when I heard about caddying back in eighth grade. The job seemed boring‚ and I did not have much knowledge of golf. However‚ I wanted a job and figured why not get more information about caddying. In March‚ I called the local golf course in the town where I live and inquired about caddying for the summer. The caddie master told me to attend the caddy clinic in April. While waiting for the clinic to take place‚ I learned
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The Discourse Theory Ranjit Kumar Jha KathmanduUniversity2012 Second language Acquisition or second language learning is the process by which people learn a second language. Second language acquisition is also the name of the scientific discipline devoted to studying that process. Second language refers to any language learned in addition to a person’s first language; although the concept is named second language acquisition‚ it can also incorporated the learning of third ‚forth or
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