Lynelle Fowler Integrated Marketing Communications Plan for General Motors GM&U College Discount Program Copyright 2010. Gatton Student Research Publication. Volume 2‚ Number 1.Gatton College of Business & Economics‚ University of Kentucky 1 Executive Overview This plan outlines communications tactics that will be utilized to raise awareness of the GM&U college discount program. The GM&U program will turn around the target audience’s less than favorable opinion of General Motors
Premium Marketing
constant improvement‚ adaption to change and innovation. The communication objective for the created plan is to minimize the existing gap between the perception of the brand image in Spain and the Netherlands. The focus lies solely on business people whom fly on a regular basis to Barcelona from Amsterdam Schiphol airport and vice versa. Through this two-year communication plan‚ Iberia aims to attract new and more business passengers. The marketing objective is to attract more business passengers‚ increase
Premium Lufthansa Airline Delta Air Lines
Science & Commerce ISSN 2229-4686 134 ROLE OF INTEGRATED MARKETING COMMUNICATION IN MODERN INDIAN BUSINESS Dr. Surendra Sisodia Editor- Share Journal of Multidisciplinary Research and Studies‚ Jaipur (India) drsurendrasisodia@gmail.com Mr. Narendra Telrandhe‚ Assistant Professor‚ MGV’s Institute of Management & Research‚ Nashik (India) ABSTRACT The present paper torches upon the emergence of integrated marketing communications (IMC) that has significantly influenced thinking and acting among
Premium Marketing
BRUNEL BUSINESS SCHOOL COVERSHEET FOR ONLINE COURSEWORK SUBMISSIONS Module Code MG2048 Module Title Marketing Communications Module leader Maged Ali Student ID number 1217919 Student name Christian Henawi Degree Programme (e.g. Business and Management (General)) General Business and Management I understand that the School does not tolerate plagiarism. Plagiarism is the knowing or reckless presentation of another person’s thoughts‚ writings‚ inventions‚ as one’s own. It includes the incorporation
Premium Marketing
Mark333; Marketing Communications & Advertising Study Notes Autumn Session Advertising:- a paid‚ mediated form of communication from an identifiable source‚ designed to persuade the receiver to take some action‚ now or in the future Roles of Advertising * Communication & Persuasion * Brand Equity * Brand Image * Relationship Marketing Classifications of Advertising Consumers * National Advertising * Retail/local advertising * Primary vs Selective Demand
Premium Marketing Advertising Strategic management
MARKETING COMMUNICATIONS PLAN Agata de Knegt - Napiòrska Student number: 20053550 Supervisor: Ms. Manuela Hernandez – Sanchez Date: August 12‚ 2009 “The Hague School of European Studies” The Hague University of Professional Education EXECUTIVE SUMMARY Evorsa is a small scale Dutch organization specialized in organizing personnel events. Although‚ the company has been on the market for seven years already‚ it seems that the firm is not moving forward. Through the years‚ Evorsa has managed
Premium Target market Winter Communication
you to the study of integrated marketing communications. We begin by reviewing the basic communication model‚ looking at its component parts and applying them within a marketing context. We explore the key components of IMC‚ assess its value to marketers‚ and discuss how IMC can be applied in an international marketplace. We address the moral and ethical issues faced by marketers and look at the steps taken by governments and industry associations to regulate marketing practices. We finish the unit
Premium Marketing
ASSIGNMENT | GLOBAL INTEGRATED MARKETING COMMUNICATION Assessment for 2009/10 Term 3 Title: Critical Evaluation of Current Marketing Communications Practice & Theoretically Underpinned Marketing Communications Plan Selected Retail Organization: Nordstrom Date of Submission: Submitted To: Submitted By: INTRODUCTION Company’s overview Nordstrom is a sophisticated departmental store that offers a pleasant shopping experience to all who step on its floor. Nordstrom’s target markets
Premium Marketing
INTEGRATED MARKETING COMMUNICATIONS Definition: Integrated Marketing Communication Definition: IMC is a concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communications disciplines – for example‚ general advertising‚ direct response‚ sales promotion‚ and public relations – and combines these disciplines to provide clarity‚ consistency‚ and maximum communications impact by The American Association
Premium Marketing Management Strategic management
Trends 4 2.3 Customers 5 3.0 Communication Objectives 6 4.0 Strategy – Target Audience 7 4.1 Demographics 7 4.2 Geographics 9 4.3 Behaviouristics 9 4.4 Psychographics 10 4.5 Pen profile summary 11 5.0 Creative Strategy 12 5.1 Positioning 12 5.2 Creative Approach 13 Introduction and Confirmation of Briefing We are Swift Marketing who operates as a full service agency and we have been given the task of creating a strategic communications plan for William’s and Glyn’s Bank
Premium Bank Banking