audience likes or prefers. The following paper seeks to explore some of the main theories surrounding persuasion. The three that will be discussed are Cognitive Dissonance‚ the Elaboration Likelihood Model and the Psychological Motivational Theory with special attention to Abraham Maslow’s hierarchy of needs. These theories when explained in full will discuss the process behind persuasive writing or speech. These theories will be illustrated in the form of a political speech given by the fictional party
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What is an additional need? According to Pete Youth an additional need means “any child or person with a physical‚ sensory‚ communication‚ behavioural or learning disability‚ or a long-term or life-limiting condition. This may also include children with emotional health and wellbeing needs where there is an impact on their daily life‚ including those with more significant mental health problems.” In my opinion additional needs means someone who needs extra help in order for them to lead normal lives
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KEY ISSUES IN B2B MARKETING AND A NEED TO DEVELOP APPROPRIATE THEORIES AND MODELS Muhammad Sajid Saeed Glasgow Caledonian Business School Glasgow Caledonian University‚ Scotland – UK ABSTRACT B2B marketing is an ongoing debate since 1990s but the researcher’s community is unable to agree on any convincing B2B branding model because of lack of strong empirical support. This paper aims to fuel the discussion on examining B2B marketing research by discussing various key issues that are currently being
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TYPICAL NEEDS 2 After reading Chapter One from ‘Becoming a Helper’ by Corey and Corey I learned different things about myself and my own personal needs. I learned about the nine different typical needs and how my own personal needs relate to them. This will help me to have a better understanding of the factors that have influenced me to join this program and the helping profession. The Need To Make An Impact Having a need to make a difference or have some sort of impact on someone’s
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Pepsi’s Needs Assessment Paper November 27‚ 2011 By: Krystal M. Jackson HR 592 Professor: Bill Carnes Introduction Every organization at some point must design a training and development program to make sure that the managers and employees get the skills that it would take to perform their job. In order to design a training and development program‚ the organization must conduct a need assessment. “Need assessment is the process used to determine if training is necessary; it also
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There are many situations in which people feel a need for affiliation. One situation that causes a greater need for affiliation is during a stressful situation. An example where there was an increase in the need for affiliation among individuals was right after the September 11 terrorist attack on the World Trade Center. This event led to Americans putting their differences aside and coming together. The increase in an individual’s need for affiliation allowed individuals responding to the same stressor
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ENTREPRENEURSHIP: THE NEED TO BE ENTERPRISING. BY DIMKA ZUMGAK YAKUBU GIRLS’ HIGH SCHOOL‚ GINDIRI. A PAPER PRESENTED AT THE SEND-OFF OF NCE III STUDENTS‚ ECONOMICS DEPARTMENT‚ COLLEGE OF EDUCATION‚ GINDIRI. ON 8TH AUGUST‚ 2012. INTRODUCTION. The fact that consumers of goods and services‚ business magnets‚ students‚ teachers‚ opinion leadership‚ government officials‚ and a host of others are interested in entrepreneurship is an indication of the vitality of this subject matter. It has
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Some people in countries like the United States of America think they need all the newest gadgets‚ the newest model of a car‚ and they really need the Internet. We have grown up in a generation ruled by the discoveries of things like the Internet and iPhones. We are used to having so many things that we just take for granted‚ things we think we need that we don’t‚ and worst of all things that we don’t think we need that we would be lost without. So many other nations don’t have the things that
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Individuals with Specific Communication Needs 1.1 Explain the importance of meeting an individual’s communication needs. We all have a right to communicate and voice our opinions. If an individual’s communication needs are not met‚ this means they are being deprived of their basic human rights. They will be unable to express themselves and communicate how they are feeling‚ what they want to do‚ what they need‚ etc. If individuals are unable to communicate their needs it will have an impact on their
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5. Examine the need and benefits of Training All organizations must manage four resources: money‚ equipment‚ information‚ and people. Investments in better equipment may speed up production or reduce waste. Investments in training and development of employees can make them more productive or more effective in their jobs‚ directly contributing to the bottom line. The singular function of training is to produce change. It is the upgrading of a person’s skill or the addition of a new skill‚ which
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