MARKETING ENVIRONMENT The aim of this lecture is: • To describe important role of Marketing Environment. • To differentiate between Macro and Micro Environments. • To assess the impact of Marketing Environment on Marketing Practices. • To describe various method/Model of Marketing Environment Scanning. Background Information Marketing cannot be practiced in a vacuum; as a business function is affected by various factors or elements within the business environments. According to Lancaster
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The Marketing Environment The environment forces that affect the company’s ability to serve its customers 1. External Environment 2. Internal Environment External Environment Macro Environment: consist of larger societal forces that affect the entire microenvironment. The six forces making up the company’s microenvironment Demographic Economic Natural Technological Political Cultural Forces Demographic is the study of the characteristics of human populations.
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Business Environment? Answer A Business Environment is the physical and operational factors‚ both internal and external‚ that affect the flow of activities in a business. They include; customers‚ competitors‚ suppliers‚ distributors‚ industry trends‚ substitutes‚ regulations‚ government activities‚ the economy‚ demographics‚ social and cultural factors‚ innovations and technological developments. (2)What Are the Types of External Business Environments? Answer There are many types of external business
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Review of Six Sigma Lauren Liwen Liberty University I. ABSTRACT II. INTRODUCTION A. Need for Six Sigma a) (Atmaca & Girenes‚ 2013) B. Definition of Six Sigma a) (Brady & Allen‚ 2006) b) (Firka‚ 2010) c) (Dedhia‚ 2005) III. LITERATURE REVIEW A. Current situation 1. Application a) (Goh‚ 2014) b) (Ingle & Roe‚ 2001) 2. Methodology a) (Goh‚ 2014) b) (Ingle & Roe‚ 2001) B. History 1. Underlying theory of Six Sigma a) (Mehrjerdi‚ 2011) b) (Schroeder‚ Linderman‚ Liedtke‚ & Choo‚ 2008) 2. Six Sigma
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Elements of Literature Style is the spoken characteristics of a writer‚ as unique as his or her face or voice. Their styles express their individual ways of seeing humanity. Style is an insignia of independence and distinguishes a good writer from a meager or average writer. This is just one of the elements of literature. There are many elements of literature. When we read or hear poetry‚ we hear a speaker’s voice. It is this tone of voice that conveys the poem’s tone‚ its indirect mind-set
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definition of Kroon and which describe the macro environment‚ can be identified and examined. These There are a number of common approaches how the external factors‚ which are mentioned in the factors indirectly affect the organization but cannot be controlled by it. One approach could be the PEST analysis. PEST stands for political‚ economic‚ social and technological. Two more factors‚ the environmental and legal factor‚ are defined within the PESTEL analysis (or PESTLE analysis). The segmentation
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| | MJ Cahill | External Environmental Analysis | Executive Summary In this paper we have been asked to accomplish an external environment analysis of the California Pizza Kitchen. In the introduction section‚ the purpose‚ the outcomes‚ and the methodology adopted have been mentioned. . As part of the research for this paper‚ a PEST analysis was accomplished as well as looking at the Porter’s Five Forces Analysis. (QuickMBA‚ 2007; Value Based Management‚ 2009) As part of the PEST
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ENVIRONMENT ISSUES TODAY There are considerable environmental issues that require urgent attention to make the ecology friendly. Climate change is changing our economy‚ health and communities in diverse ways. Scientists warn that if we do not aggressively curb climate change now‚ the results will likely be disastrous. Carbon dioxide and other global warming pollutants are collecting in the atmosphere like a thickening blanket‚ trapping the sun’s heat and causing the planet to warm up. In addition
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economy‚ politics‚ demographics‚ and social trends. One technique used by organizations to monitor the environment is known as environmental scanning. It allows marketers to understand the current state of the environment‚ so that the organization can predict trends. The Macro Environment There are a number of common approaches for how the external factors‚ which describe the macro environment‚ can be identified and examined. These factors indirectly affect the organization but cannot be controlled
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to date about environmental issues * Have good communication skills * Able to interact and convince individuals * Have good presentation skills * Good at solving complex problems * Critical thinking ability * Work environment Environment
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