Management and Business Review Vol. 4‚ No. 4‚ pp. 223-233‚ Apr 2012 (ISSN 2220-3796) Brand Elements Lead to Brand Equity: Differentiate or Die Mosarrat Farhana University of Dhaka‚ Bangladesh mosarrat_58@yahoo.com Abstract: The aim of this paper is to discuss brand elements and to explore its contribution to brand equity based on some relevant research reviews and some examples of prominent brands where brand elements have played a significant role to reach consumer’s head and heart. Brand is a combination
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Lending a Helping Hand Hubert H. Humphrey once said‚ “The impersonal hand of government can never replace the helping hand of a neighbor." Community Service‚ what inspires people to contribute money‚ time or services unconditionally to a cause regardless of the potential risk they may be exposed to? Whether or not a person desires to cultivate within a community‚ perform civil service or simply to occupy spare time‚ volunteering offers a means to fulfil one’s needs while helping others. People
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IMPACT OF BRAND AWARENESS ON CONSUMER DECISION MAKING Extent to which a brand is recognized by potential customers‚ and is correctly associated with a particular product Expressed usually as a percentage of target market‚ brand awareness is the primary goal of advertising in the early months or years of a product’s introduction.( Noel. K‚ Francoise. R. 1995)‚ Brand awareness‚ In general‚ means the extent to which a brand associated with a particular product is documented by potential and existing
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“Healthcare Reform” Introduction In this paper‚ I will discuss “healthcare”. This is a very important topic in today’s society and should be assessed better by GOP’s than it is right now. Many people need to be able to understand the cause and effect of healthcare‚ as well as how they can benefit from it meaning through great stewardship‚ financially‚ or just all around as a whole. Sometimes I wonder why the United States can’t
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At the Helping House were was a total of 5 children. There were two girls and three boys. I had asked what the number of students was like during the summer and the total they usually have is about 10. When it came to the numbers of teachers altogether with 5/6 teachers‚ all were women. Each child was having one on one with one teacher. One girl child was in a play room climbing up ladders and jumping on the trampoline. One boy was outside playing. One of the oldest boys was practicing on his math
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Marketing Communication: Research and Planning Spring exam 2012 Red Bull – The Anti-brand brand Question 1: Red Bull was launched in Austria in 1987‚ and in the 25 years that has passed since then‚ many things have happened that could and should affect the way Red Bull markets and brands its product as opposed to how it was done in the years after the launch. All though Red Bull was launched in 1987‚ it was not until 1992 that the company began expanding its distribution – first to other
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excessively strict system‚ with religion and government exceptionally tied together (Carnes‚ 1996). Without the control of the Church of England‚ the Puritan Church created a tyrannical system with greater oppression than the system they were escaping from. This resulted in the killing of innocent people and the harsh oppression many others. Clearly‚ to prevent iniquity‚ the liberty of others must be managed. Similarly‚ the racists irrationally antagonizing and harassing Rosaleen led to her getting beaten
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How can the blind see The two videos introduce various services provided in the West Blind Rehabilitation Centre. In order to promote independence‚ confidence and community re-integration of the blind and visually impaired people‚ the center serves thousands of veterans through a comprehensive‚ compassionate and innovative rehabilitation program with supportive trainings‚ fostering an atmosphere of positive interactive communication‚ sharing and understanding among participants who experience similar
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place their brands and products in movies or in TV series to subtly get consumers to notice their brands‚ this is called brand placement. Two products which I have noticed in movies are Apple iMacs in the Twilight movie Breaking Dawn Part 1 (2011) and Manolo Blahnik shoes in the Sex and the City Movie (2008). These were both big blockbuster hits which many people viewed and obsessed over. They both star very famous celebrities who play desirable characters. In the movies both the brands are clearly
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In this short story‚ Barn Burning‚ Faulkner writes about the conflict between loyalty to one’s family and loyalty to honor and justice. Sarty had to choose between what was right from wrong‚ while his father‚ Abner Snopes continues to go down the wrong path. The Snopes family has moved serval time because of Abner’s unacceptable behavior. I feel that Abner’s action takes on a more affected meaning‚ as if he is trying to send a message. Abner despises wealthy people; he feels like people are out to
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