company has developed a strong brand portfolio of 27 international brands (these brands’ annual sales are superior to 50 million euros). Its brand line-up includes L’Oreal‚ Redken‚ Matrix‚ Lancome‚ The Body Shop‚ Garnier‚ Maybelline‚ Kerastase and Inneov among others‚ all of which are recognized globally. The company had 613 patents filed in 2011 and have 5 development centres around the globe which are based in Shanghai‚ Rio de Janeiro‚ Dubai‚ New York and Paris. L’Oreal brand was ranked 40th in the Best
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Discuss the phrase “wholly and exclusively for the purpose of the business” – what kind of expenditure does it exclude? What do you understand by the terms “remoteness” and “duality of purpose”? The phrase” wholly and exclusively for the purpose of business” would means the taxpayer or company sole purpose for incurring the business expenditure is only for their trade or business. Any purposes that not related to trade or that if the business expenditure would consist of two or more business purposes
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If brand stewards understand what underpins the attitudes of a brand’s most loyal customers — those who are truly “bonded” to the brand — they may be able to identify opportunities to convert other consumers THE BUSINESS OF BRANDS 6 to this profitable position. Our own analysis of brand loyalty data has revealed six broad factors that drive loyalty. In some categories‚ just one of these factors may be enough to make a brand the default choice for many consumers‚ but most strong brands benefit
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Vol. 2 (8)‚ 2012‚ 434-443 RESEARCH ARTICLE RESEARCH ARTICLE Brand Awareness and Customer Preferences for FMCG Products in Rural Market : An Empirical Study on the Rural Market of Garhwal Region 1 Anupam Jain and 2Meenakshi Sharma* ABSTRACT The purpose of this study is to examine the brand awareness in rural area and to study the interest of consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is showing increasing tendency everywhere and Garhwal Region
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2005) People from different countries have different cultures. People from the same country also have different families and backgrounds. Therefore their behaviours‚ attitudes or values‚ are not the same. What are the reasons for this? Culture is a body of learned behaviours common to a society which has already developed within a community for a long time (from generation to generation). People have been influenced by their culture since they were born and that is why people (from different cultures)
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XYLO IN AN AROUND SILIGURI FROM KHOKAN MOTORS SUBMITTED ON PARTIAL FULFILLMENT OF BACHELOR OF BUSINESS ADMINISTRATION PREPARED BY NAME: PRAMIT CHHETRI ROLL NO: 75/BBA/067149 DATE: EXTERNAL GUIDE (ARCHANA DIAZ) SUBMITED TO 05-06-2010 INTERNAL GUIDE (SUVAMAY BHOWMICK) INFORMATION TECHNOLOGY CENTRE UNIVERSITY OF NORTH BENGAL DARJEELING: 734013 DECLARATION I do hereby declare that this project is submitted by me for partial fulfilment of the Bachelor of Business Administration‚ Information
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Running Head: HEALTHCARE INNOVATION 1 Healthcare Innovation HCA / 210 November 25‚ 2012 HEALTHCARE INNOVATION 2 Healthcare Innovation The healthcare innovation of CAM or complementary and alternative medicines is a very broad and constantly changing field. The practice of complementary and alternative medicine is made up of groups of diverse medical and healthcare systems‚ practices and products that are not presently considered to be part of conventional medicine.
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Business Horizons (2009) 52‚ 357—365 www.elsevier.com/locate/bushor Social media: The new hybrid element of the promotion mix W. Glynn Mangold a‚*‚ David J. Faulds b a b College of Business & Public Affairs‚ Murray State University‚ Murray‚ KY 42071‚ U.S.A. College of Business Administration‚ University of Louisville‚ Louisville‚ KY 40292‚ U.S.A. KEYWORDS Integrated marketing communications; Social media; Consumer-generated media; Promotion mix Abstract The emergence of Internet-based
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Jason Oliver Module 2 Case Study 2 Case Analysis: Helping the Moore’s May 4‚ 2015 I). Background Moore’s Housing Contractors are a local contracting company that is looking to build 6 houses in a new developmental area. Depending on the weather‚ they are looking to build in the late winter or early spring. They plan to build through the summer and have the houses ready for the fall. The realtor believes that they can sell the houses prior to them being completed. All of the houses have similar
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Y PEKKA TUOMINEN Managing Brand Equity ABSTRACT The purpose of this study is to discuss and elaborate the main issues encountered in managing brand equity. In order to achieve this purpose‚ we first analyse the concept of brand equity; second‚ we provide a comprehensive framework for managing brand equity; and finally‚ we distinguish different ways to leverage and measure brand equity. The concept of brand equity emerged in the early 1990s. Brand equity can be regarded as a managerial concept
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