We all know that consumer is the king of the market. Therefore a sound marketing programme is necessary with analysis of habits‚ attitude‚ motives and need of the consumer. Each aspect of this is related to consumer and buying behavior. CONSUMER BEHAVIOR Consumer behavior has been defined as the acquisition‚ consumption and deposition of goods‚ services‚ time and ideas by decision making units. Since we spend so much of our life consuming economic products like house‚ clothing‚ food‚ cosmetics
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Needs Abraham Maslow projected a general overview of human motivation. His theory strikes a distinctive sense of balance between biological and social needs that integrates many motivational concepts. According to Maslow individual needs are set in a hierarchy‚ and everyone must satisfy their basic needs before they can satisfy their higher needs. The hierarchy is portrayed as a pyramid beginning with physiological needs at the bottom and self-actualization at the top. The ’Hierarchy of Needs’ theory
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first working prototype‚ would take flight over Lake Constance. While it was damaged during its first landing‚ it would be repaired and fly for another 8 years‚ when it finally caught fire after crashing into a tree‚ leaving no one seriously injured. Used for both transport and for spotting submarines‚ it wouldn’t be until the Hindenburg catastrophe of 1937‚ where 35 of 97 people on board would die. The blimps would entirely be destroyed in 1940‚ but would influence global media‚ including English rock
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Eghbal Ghazizadeh. MC101230 How to Develop Confidence in Speaking As we know today learning other languages like English and french is a common problem in the world. So people want to find better ways to improve their language. Speaking is an important skill to communicate with other people. But‚ How can we improve speaking skill? How we are going to learn speaking properly and confidently? Are we speak quickly‚easily and automaticaly. In traditional way‚ people a lot of time
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Maslow’s Hierarchy of Needs Malnutrition. Disease. Death. These are the calamities individuals face on a daily basis when deprived of biological and physiological needs‚ the first step of Abraham Maslow’s hierarchy of needs. A humanist psychologist known for emphasizing healthy behavior‚ Maslow categorized human needs into two groups: deficiency and growth. Satisfying deficiency or lower-level needs is important in order to avoid unpleasant feelings or consequences. The higher level of the pyramid
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Merger Strategy-Growth‚ Synergy‚ Operating Synergy‚ Financial Synergy‚ Diversification‚ Other Economic Motives‚ Hubris Hypothesis of Takeovers‚ Other Motives‚ Tax Motives Growth – This is one of the most common motives for mergers. It may be cheaper and less risky for the acquiring company to merge with another provider in a similar line of business than to expand operations internally. It is also much faster to grow by acquisition than internally. Sometimes an organization may have a window
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INTEGRATED MARKETING COMMUNICATION: APPLE INC. WHY I CHOSE APPLE INC. Apple Inc. is a company many people can never fathom. They are a very very admired company that many people tried to emulate but failed. Apple’s customers don’t usually buy their products based on the specifications and features of the products‚ they are usually bought simply because it’s from Apple. They have reached a cult status whereby their products sell simply by having the Apple logo on it. A big part of this is because
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Maslow’s Hierarchy of needs a known psychologist‚ Abraham Maslow quickly jumps to the point‚ by stating his theory the “Hierarchy of needs”. His theory relies on two ideas‚ “people have a number of needs that require some measure of satisfaction and only unsatisfied needs motivate behavior. This means that some people have to satisfy there needs to a certain amount but if they don’t satisfy their needs it will alter their behavior. Second part of his theory is that we all have a hierarchy of needs
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There were many motives of explorers to investigate the new world in the years of 1450 to 1600 such as wanting to gain knowledge of the new world‚ trading throughout the world and to spread religion on their explorations. One of the motives of explorers to explore the new world was to wanting to gain knowledge of the new world. Some of the documents that support this are documents one‚ four and six. One and six are very alike because both Christopher Columbus and John Cabot were sponsored by
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How to Develop Self Esteem Our self esteem is instilled in us during our youth. Being constantly criticized by family‚ friends‚ and society tends to slowly strip us of our feelings of self worth. Our low self esteem strips us of our self confidence to make even the smallest of decisions. Improving your self esteem increases your confidence and is a first step towards finding happiness and a better life. Read on to find out how! Steps Work on Improving Yourself 1. -------------------------------------------------
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