On June 17‚ 1985‚ The Discovery Channel was launched with $5 million in start-up capital from several investors (including BBC‚ Allen & Company and Venture America). It was initially available to 156‚000 households and broadcasted for 12 hours between 3 p.m. and 3 a.m. About 75 percent of its content had never before aired on U.S. TV. John Hendricks founded the channel and its parent company‚ Cable Educational Network Inc.‚ in 1982. In its early years‚ the channel broadcast some Soviet programming
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Distribution Channel The marketing mix is composed of all the elements of a successful marketing process including price‚ packaging‚ product and place. And while everything is important‚ it is the distribution channel that finally makes the product available to the customer and hence makes an integral part of the marketing mix. The distribution channel refers to the ways the product reaches the shelves. And this may include retailers and wholesalers and sometimes the manufacturers themselves (Lamb
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Report: Channel blurring In a fiercely competitive environment‚ retailers can win market share by better addressing shoppers’ and consumers’ evolving needs. Faced with budget constraints and higher food and fuel prices‚ many shoppers are trimming basket size to save money while making more frequent trips to nearby drug‚ dollar and grocery stores‚ according to new analysis from SymphonyIRI Group. In turn‚ drug and dollar retailers have boosted their food and beverage offerings‚ while many grocers
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Cartoon Channels on Television Cartoons were introduced for the first time on Television in 1950 with Jay Ward’s “Crusader Rabbit” in the US. The development of cartoons specifically for Television did not begin till 1960’s as feature films ruled the market‚ but by the 1970’s some of the best known cartoon series were developed. ‘Scooby Doo‚’ ‘The Flintstones‚’ ‘The Jetsons‚’ The Speed Buggy’ and ‘The Snorks’. The leading producers of the cartoon series were Hanna Barbera‚ Filmation and DIC.
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Case Study The Channel Tunnel Mingyi Su Elvin Bayramov Christoph J. Szczecina Henrique A. Lima de Faria Fachhochschule Dortmund University of Applied Sciences and Arts Managing Change - Prof. Dr. Josef Mittmann May 26th‚ 2008 Content 1. Historical Context 2. Engineering 3. Organizational Transitions 4. Financial Developments 5. Case Study Answers • Historical Context • Engineering • Organizational Transitions • Financial Developments • Case Study: Answers Christoph
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Reese’s Distribution channels Introduction Any product or service in the marketplace utilizes distribution channels to reach its customers. Although the manufacturers and services providers can and do provide their goods and services directly‚ utilizing distribution channels multiplies the number of goods and services that reach the marketplace (Advameg‚ Inc‚ 2011). Therefore‚ distribution channels can increase market share and profit margins since these distribution channels help the company’s
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The Fashion Channel is a well known cable television network dedicated to fashion only. CEO Jared Thomas founded the network in 1996 and had seen constant growth in sales‚ revenue and profit since its beginning. Thomas understands that in order to stay aggressive the company needs to strengthen its competitive position. Thus‚ Thomas hired Dana Wheeler‚ an expert in marketing. Dana needs to prove that her recommendations of spending more than $60 million in national and affiliate advertising‚ promotion
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A family member Write about a family member with whom you have shared happy and sad memories. My older brother Daniel is now 21 years old. He is currently studying abroad. He is taking medicine and wants to be a pediatrician someday. As he always says‚ ‘Children need me at their sides while adults are wandering all over the world!’. Danni has been away from home for nearly two years now and despite the annual visits home and frequent phone calls‚ my family and I cannot help but miss him
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Channel Models A Tutorial 1 V1.0 February 21‚ 2007 Please send comments/corrections/feedback to Raj Jain‚ jain@acm.org Please send comments to jain@acm.org 1 This work was sponsored in part by WiMAX Forum. Channel Models: A Tutorial 2 V1 Created on 2/21/2007 TABLE CONTENTS CHANNEL MODELS: A TUTORIAL..................................................................................................................................3 CHANNEL MODELS: A TUTORIAL.....................
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right quantity. The process of making goods available to the consumer needs effective channel of distribution. Therefore‚ the path taken by the goods in its movement is termed as channel of distribution. The goods may be sent to the consumer directly or indirectly through middlemen. The channel of distribution may be classified as: Selling through direct channels This is the oldest‚ shorter and the simple channel of distribution. The producer sells the product directly without involvement of any
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