Lecture 8: Media Selection Knowledge of media options The Media Process The Media Selection process Against clear objectives and the specific parameters (Budget‚ timing ‚ regionality‚ seasonality etc) we need to go to our “armory of weapons” to determine those most appropriate. Seven Guidelines of Media Selection 1) objectives and goals will have the most influence on media selection 2) budget plays a major role often precluding first choice media 3) deploying all your
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Augustine lamented that his society was addicted to gladiator games and "drunk with the fascination of bloodshed." Violence has always played a role in entertainment. But there’s a growing consensus that‚ in recent years‚ something about media violence has changed.( Media Awareness Network). On April 16‚ 2007‚ almost exactly 8 years after the horrible assault of gunfire and bombs that left many students and one teacher dead at Columbine High School in Littleton‚ Colorado‚ another deadly assault took
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decade ago social media would have such an impact on our global environment today. Throughout this paper I will discuss the pros and cons that social media has on our global environment effecting’s global organizations and world cultures. I will discuss the impact social media has on relationships and marriages in the United States and abroad. Then I will discuss the typical personality of someone that uses social media for undefined benefits. I will discuss how users of social media should be educated
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to prevent the circulation of material. In wartime information about troop activities‚ future battle plans etc.‚ will be censored. In peacetime censorship can be more problematic and controversial. 2. Censorship in the cinema We can now compare how films have come to be censored in real life with the elements we have identified in the activity above. In the US with the coming of sound in 1927 there was a call for stricter censorship. The Production or Hays Code of film classification was introduced
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reference list and questions Nowadays most people follow criminal cases covered by the news media closely‚ and feel confident enough to make judgements about guilt and innocence (Hough‚ 2005‚ p. 7). Television schedules are crammed with programmes about the police‚ criminals‚ prisoners and the courts and are syndicated around the world. Why are people – the audience – so fascinated by crime and deviance? And if the media can so successfully engage the public’s fascination‚ can they equally tap into –
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The development of social media becomes more frequent in various parts of the world. It makes the field of public relations experience changes both in the field of theory and practice. The changes are not directly caused by the presence of social media‚ but social media offers many opportunities for public relations practitioners to interact with the public through the adaptation of technology and integrate it into their daily activities (Curtis‚ 2010) Social media is defined as the democratization
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How Social Medias and Modern Technology Have Affected Today’s World? Advertising Strategy How social Medias and modern technology have affected today’s world? I) The 90’s‚ a new communication way is born (1990-2001) a) Internet and the firsts social medias (1990-1997) b) The expansion of the market (1997-2001) jlb II) Web 2.0: a new influence for social medias (2002-2010) a) The booming market b) A new kind of addiction III) Social media: a revolutionary marketing tool a) Companies and
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Extent Does the Media Dictate our Life today? For most people‚ the first thing that they do in the morning just after they wake up would be to check their Facebook. They will view all the notifications first before doing anything else. Such is the situation today where people are very dependent on Social media. Media can be classified into two main types old and new media. Where the old media consist mainly of newspaper while the new media consists of the television and the social media etc. While
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computers‚ phones are all a change in people lives. The media is so influential that people today still constantly be fooled by certain un-true facts. When you decide to believe everything you hear and see your drawn into society’s beliefs. When on the computer they advertise‚ selling‚ talking‚ promote‚ and try giving away free money that don’t exist. They try to give jobs where you can work from home which also may be a scam. Computers and technology have benefited business growth and personal communication
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Social Media Due Date: 6th December 2012‚ 3pm Executive Summary Nowadays‚ in this rapid technology developed society‚ the social media is growing mature. Social media is a channel that provides direct access information throughout the world‚ it giving businesses and individual an opportunity to share their thought‚ products and services and news with other people. As there is a trend of switching demand from traditional media tools to social media‚ marketers realised that social media is an
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