EMEA Banking Practice Banking on customer centricity Transforming banks into customer-centric organizations 3 Banking on customer centricity Transforming banks into customer-centric organizations Around the world‚ ever more banking customers are feeling discomfort. They despair at terms of contract they cannot understand‚ are shocked by hidden costs‚ and bristle at sluggish complaints handling. Demonstrations on Wall Street and elsewhere around the world accusing the industry
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Paper Number and Name: BUS7371 Assignment Title: Customer Feedback Assignment Official Due date: 30th April 2013 Student(s) to complete: Assignment Plagiarism Declaration I/ we certify that this is my/ our own work and I/we have read and understood the Misconduct or Breach of Assessment Rules (Policy P7/10/8) that is found in the BABS/ GDABS Programme Handbook. I/ we understand that the submission of this form electronically is the equivalent of me/ us signing
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Difficult Customers The customer leaned across the counter. “You mean I spend thousands of dollars in here‚ and I can ’t return a defective tool?” he said. “Well‚ the tool isn ’t really defective‚” replied the counter salesperson. “So you ’re calling me a liar?” The customer now had everyone ’s attention. His loud voice and aggressive manner caused some of the other customers to look at one another and roll their eyes as if to convey the silent message‚ Oh‚ one of those difficult people. It
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Customer Analysis Customer analysis is an important and critical section in the company business plan or marketing plan. The analysis is using to identify the target customer‚ make the strategic and ascertains the needs of these customers‚ and specifies the product that satisfies these needs. The customer analysis and customer profile is a simple tool to help the business better understand and investigate the trend and the potential customers‚ therefore the company can increases the sales and grow
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recreation service‚ public service‚ security service and so on… (Encarta Premium 2009) The key component of business is providing quality service for its customers. Quality service requires one way of follow up of the dynamic in the internal and external business environment through information gathering and analyzing to increase customer satisfaction. Customer satisfaction with service quality can be evaluated by comparing presumption of service received with expectation of the service needed.(Google) In
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Marketing management Philosophies / Orientations / Concepts Philosophies / Orientations Concepts Definition Customer’s focus Marketer’s focus Examples 1. Production concept Based on mass production Favour product that is easily available ad highly affordable Improve production and distribution efficiency Mineral water Flour Sugar Instant noodles 2. Product concept Based on product itself Favour product that is best in features‚ design and style Continuous improvement on product from R & D department
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organization Zurich has a diverse range of businesses and a wide variety of customers. However‚ one of the things all our businesses have in common is confident and talented people who deliver the best products‚ service andsupport.Zurich provides an excellent platform for those who want to succeed and gives recognition. One approach to business is to develop a product and then look for customers. This case study examines the customer-focused approach of Zurich ‚ the insurance and financial services provider
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Value Proposition Service & Pricing Assignment 3 1. Background/Executive Summary a. My Service is Public Relation Services (for Ford Motor Company) (54180) b. My customer is Ford Motor Company c. My customer is a Service Buyer d. Three key customer characteristics used to target Ford Motor Company are: • Psychographic: Succeeders ( Strong goal orientation‚ confidence‚ work ethic‚ organization ... support status quo‚ stability. Brand choice based on reward‚ prestige - the very
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Many people develop many different philosophies of life as they continue to grow up. My philosophy of life is based on the Ten Commandments. I believe that everyone should try their best to follow the commandments that were given to us from God. It is not only important that one develops a philosophy of life‚ but it is more important that one applies their philosophy to their life. I apply my philosophy of life by trying my best to follow the commandments‚ and when I realize that I have done wrong
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Section 1 – Understand the factors that affect an organisation and the customer service role 1. Complete the table below with a description of the products and services for at least two commercial organisations‚ public organisations and third sector organisations. Please ensure you provide a description for each organisation‚ rather than a list. Organisation type Name of organisation Description of products and services Commercial organisation Microsoft Sells and makes a variety
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