“Customer loyalty can make or break a brand.” How far do you agree with this statement? Increasing number of companies put the strategy of customer loyalty into focus. Marketers from different countries come to an agreement that combining customer development with customer retention can bring long-term impact on brand performance (Kotler‚ 2003). In specific‚ price premium‚ brand awareness and market share closely associated with brand profitability count on customer loyalty. For instance‚ loyal
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CUSTOMER SATISFACTION AND LOYALTY IN LOGISTICS SERVICES @ DHL EXPRESS (I) PVT LTD A PROJECT REPORT Submitted in Partial fulfillment of the degree of requirement for the award of MASTER OF BUSINESS ADMISTRATION (Marketing & HR) Submitted by GAURAB DUTTA Registration No: P07BA126 Under the guidance of Dr. S. Lalitha Prof. in Management Studies BHARATH UNIVERSITY SCHOOL OF MANAGEMENT STUDIES Chennai 600073 India May 2009 School of Management Studies 173‚ Agaram
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quality and justice on customer satisfaction and the continuance intention of mobile value-added services: An empirical test of a multidimensional model Ling Zhao a‚ Yaobin Lu a‚⁎‚ Long Zhang a‚⁎‚ Patrick Y.K. Chau b a b School of Management‚ Huazhong University of Sci. and Tec. Wuhan 430074‚ China School of Business‚ The University of Hong Kong‚ Hong Kong‚ China a r t i c l e i n f o a b s t r a c t Understanding the antecedents and consequences of customer satisfaction in the mobile
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The Importance of Philosophy or “Why Should I Take Philosophy?” Dave Yount‚ Ph.D. Once someone who does not know me well comes to find out that I am a philosopher‚ the next question that he or she inevitably asks is‚ “What can you do with philosophy besides teach?” My answer is and has been‚ “You can think‚ and hopefully better.” Part of philosophy is critical thinking‚ which is the ability to question your (or anyone else’s) assumptions‚ discover and hopefully articulate good reasons for your position
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Philosophy of Leadership Emilie Gicker ADMIN/ 518 August 19‚ 2013 Rosemary Williams Philosophy of Leadership Leadership is not only in a school setting but other professions requiring one or two people to direct others in a beneficial path. Pursuing a degree in administration forced me to reflect on the characteristics I see best fit when leading staff in the correct direction. Leaders are not born overnight‚ but take time to grow and perfect. Leaders not only are driven to benefit themselves
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This was my first major introduction into the study of philosophy‚ and I can honestly say that it has had a major impact on my belief system. Many of my views have been changed and my overall view on life is much different than it was five months ago. To me‚ the two most interesting works were the Tao and The Mind’s I. The Tao describes a really interesting way of life. Of all the philosophies we’ve read‚ it is the simplest and most beautiful. Instead of scanning for hidden meanings and analyzing
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Customer satisfaction with online banking services 1 Customer satisfaction with online banking services M.Tayyeb Masood Waqar Ahmed Author‚ Faculty of Management Sciences Muhammad Ali Jinnah University‚ Pakistan Abstract The study seeks to discover‚ what will be the main factors in customer satisfaction of electronic banking services in Pakistan? This paper inspects and study the most important factors in e-banking services in the Pakistan and customer„s evaluation of the electronic
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BRANCHES OF PHILOSOPHY 1 Branches of Philosophy Kenney Starr American Intercontinental University BRANCHES OF PHILOSOPHY 2 Abstract The different branches of philosophy are broken down into six different categories. These different categories answer the many questions that we as individuals ask as we go through the journey of life. Although these questions are sometimes complicated and at many times are very difficult to answer at some time we come up with an answer. Even
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Some of the ways in which Plato shaped Aristotle’s philosophy is that Plato believed the cosmos to be made up of four elements that are earth‚ air‚ fire‚ and water. Aristotle agreed that the cosmos was made up of these four elements. Although‚ some of the ways in which Aristotle deviated from Plato was that Plato deduced that the four elements are made of atoms‚ which are made from triangles‚ Aristotle disagreed with this. Even though Aristotle agreed on the four elements he disagree on the theory
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Everyone human being on the planet carries with them a moral philosophy of some sort. For some people it is a way of life‚ and they consult their philosophy before making any moral decision. However‚ for many their personal moral philosophy is undefined or unclear to them. Perhaps these people have a philosophy of their own that they abide to; yet fail to recognize that it exists. What I hope to uncover with this paper is my moral philosophy‚ and how I apply it in my everyday life. In my life‚ morality
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