The different factors necessary to achive the global awareness for the marketing to get succeed are(source:Catora & Graham page 17 chapter1) the followings • Need to have tolorence for cultural differences • Need to have knowledge regarding the below parameters Culture History World Market potential Global Economics Social Trends Political Trends • Personal Relationships across globe The culture is a belief which is ingredient in day to day life of the people of a particular
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lePolitical and Legal Factors The Great FireWall of China: At the forefront of Google’s numerous court and legal battles over the years is its endeavours in trying to crack the world’s internet market‚ China. Google had first started offering a Chinese translated version of its Google.com site in 2000‚ but Chinese users often struggled to connect or experienced problems online due to poor service from the countries licensed ISP’s (internet service providers). China’s government heavily restricts
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Conducting a business in Vietnam has advantages and disadvantages. The advantages: 1. Continued strong economic growth‚ ongoing reform and a large population of 92.5 million—half of which are under the age of thirty—have combined to create a dynamic and quickly evolving commercial environment in Vietnam. 2. Telecommunications‚ information technology‚ oil and gas exploration‚ power generation‚ transportation infrastructure construction‚ environmental project management and technology‚ aviation and
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This paper argues on both theoretical and empirical grounds that‚ beyond a certain point‚ there is an unavoidable conflictbetween economic development (generally taken to mean ’materialeconomic growth’) and environmental protection. Think for a moment of natural forests‚ grasslands‚ marine estuaries‚ salt marshes‚ and coral reefs; and of arable soils‚ aquifers‚ mineraldeposits‚ petroleum‚ and coal. These are all forms of ’natural capital’ that represent highly-ordered self-producing ecosystemsor
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Environmental Factors You often hear the word environment‚ but do you stop to think what it really means‚ what it contains‚ and how it affects you? The actual definition of environment is the circumstances‚ objects‚ or conditions by which one is surrounded (Merriam-Webster dictionary). Your environment greatly impacts the way you are as a human being. Each and every one of your life experiences are influenced by your environment. Your environment determines if or how your potential to develop is
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As globalization increases‚ a global strategic perspective will be as important for big companies as for those of medium size. The fast flow of information around the world has caused people to be more conscious of the tastes‚ preferences‚ and life styles of the citizens in other countries. By means of this flow of information‚ we are all getting to be - at different speeds and speaking from an economic perspective global citizens. Nowadays more and more economies have opened their borders to deal
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External Environmental Forces During the strategic marketing management process‚ there are many external forces that any company must be aware of in order to be profitable. These very important factors to be considered come in the form of technology trends‚ economic and government trends‚ consumer trends and innovations. It is very important to become aware of all of the potential opportunities and threats that may arise from these trends. I believe that for Coca-Cola‚ there are external forces in
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Global climate change‚ unsustainable fishing impacts‚ and land-based pollution are some threats that decline the coral reefs. According to Terry Gibson‚ a co-author of a report from University of Miami‚ said that “from scuba diving in the Keys to charter
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The Human Factor of Global Warming The Human Factor of Global Warming Global warming has been a growing concern for many over the last several decades. The effects of global warming are evident and broad‚ with historical research dating the first global warming crisis back 56 million years ago‚ better known as the Paleocene-Eocene Thermal Maximum‚ or PETM (Jardine‚ 2011). Research from the composition of sediments of fossils shells of marine organisms conclude that carbon dioxide trapped within
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Assignment on Micro-Economics Submitted To: Md. Ridwan Reza Lecturer Department of Business Administration Leading University‚Sylhet. Submitted By: Rahat Sarwat Md. Sal Sabil ID: 1001010143 Md. Saddam Hussain ID: 1001010101 Adnan Islam ID: 1001010144 Syed Shaker Ahmed ID: 1001010125 Md. Lahinur Rahman ID: 1001010129
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