Objectives of Marketing Promotions The most obvious objective marketers have for promotional activities is to convince customers to make a decision that benefits the marketer (of course the marketer believes the decision will also benefit the customer). For most for-profit marketers this means getting customers to buy an organization’s product and‚ in most cases‚ to remain a loyal long-term customer. For other marketers‚ such as not-for-profits‚ it means getting customers to increase donations
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An attitude can be defined as a positive or negative evaluation of people‚ objects‚ event‚ activities‚ ideas‚ or just about anything in person’s surrounding. Eagly and Chaiken‚ for example‚ define an attitude "a psychological tendency that is expressed by evaluating a particular entity with some degree of favor or disfavor." Though it is sometimes common to define an attitude as discrete emotion or affect toward an object‚ affect is generally understood to be distinct from attitude as a measure of
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Discuss in scholarly detail the benefits and risks associated with strategic management. Strategic management allows organizations to be more proactive than reactive and to initiate and influence internal and external activities to gain control over its own destiny. It allows executives at all levels to participate in analyzing a firm’s current practices in order to formulate and implement shorter and longer term strategies for growth and development. Historically‚ this participative approach
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STRATEGIC OBJECTIVES Increased market share. Higher quality products to enhance the positioning. Lower costs relative to key competitors. Broader lines and attractive products consumer. Better service to customers. Loyalty or addition of new clients TYPES OF STRATEGIES Segmentation and Positioning Basic Competitive Strategies Porter Growth Strategies Strategies against the competition Launching new products PORTER COMPETITIVE BASIC STRATEGIES Competitive advantage
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What are the objectives of business? Every business enterprise has certain objectives which regulate and generate its activities. Objectives are needed in every area where performance and results directly affect survival and prosperity of a business. Various objectives of business may be classified into four broad categories as follows: 1. Economic Objectives: Business is basically an economic activity. Therefore‚ its primary objectives are economic in nature. The main economic objectives of business
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exercise. We can learn more about how obese people have chance to get an ideal BMI (weight) from gym activities and proper supplements. Our focus of study is towards the current gym users who are undergoing fitness and weight loss training. Through the conducted research‚ we will be able to access the relationship between different gym activities and how those would results in our respondent body mass. The study objectives are: › To study various type of gym facilities and
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Objectives1.4.1 General ObjectiveTo design and develop a records management system for Mbarara hospital that would enable fasterand more efficient storage‚ retrieval and updating of hospital records.1.4.2 Specific ObjectivesThe project’s specific objectives were; To carry out a feasibility study for the possibility of developing a records management system for the MCH section of Mbarara Hospital To design and develop a records management system for the MCH section of Mbarara Hospital To test
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The Nurse’s Role in Supporting the Organization’s Strategic Agenda Walden University NURS 4005 Section 04‚ Topics in Clinical Nursing April 20‚ 2014 Nurses Role in Clinical Outcomes The improvement of quality and patient safety must be a coordinated and a collaborative effort that involves all clinical services across the continuum of care. There are many challenges in health care and the ability to address the quality and safety issues depend upon adequate levels of appropriately educated
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The external environment refers to the conditions‚ entities‚ events and factors surrounding an organization which influence its activities and choices and determine the organization’s opportunities and risks. Factors relating to political‚ economic‚ social-cultural‚ technological‚ environmental and legal have implications on the functions and long term goals of the organization. On the other hand‚ management practice refers to the methods and techniques in which the organization goes about achieving
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STRATEGIC MANAGEMENT COURSE NOTES Pearce II and Robinson Jr (1997) define strategic management as “the set of decisions and actions that result in the formulation and implementation of plans designed to achieve a company’s objectives”. Critical tasks: Formulate the company’s mission including broad statements about its purpose‚ philosophy and goals Develop a company profile that reflects its internal conditions and capabilities Assess the company’s external environment‚ including both the
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