Waking the Government Bear CHAPTER ELEVEN - Google Enters Adolescence CHAPTER TWELVE - Is "Old" Media Drowning? CHAPTER THIRTEEN - Compete or Collaborate? CHAPTER FOURTEEN - Happy Birthday PART FOUR - Googled CHAPTER FIFTEEN - Googled CHAPTER SIXTEEN - Where Is the Wave Taking Old Media? CHAPTER SEVENTEEN - Where Is the Wave Taking Google? Acknowledgements NOTES INDEX ALSO BY KEN AULETTA Media Man: Ted Turner’s Improbable Empire Backstory: Inside the Business of News World War 3.0: Microsoft
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What is Political Advertising? Advertising whose central focus is the marketing of ideas‚ attitudes‚ and concerns about public issues‚ including political concepts and political candidates. The essential task of political advertising is to gain the confidence of the people for their acceptance of ideas and‚ in the case of political campaign advertising‚ to influence their vote. Political advertising differs from commercial advertising in that the product is either a person or a philosophy rather
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networking platform for self-promotion‚ advertising and multimedia interaction. With new apps and add-ons‚ Facebook users can send each other a virtual drink‚ create and host events‚ advertise their businesses through social ads‚ and more. When Charlie Gibson hosted the debate for the 2008 presidential candidates along with Facebook‚ the little networking site became a powerhouse in the online-marketing community. But will Facebook ever drive the Business of advertising ? How can Facebook Ads compete with
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NATURE OF CRIME IN OUR SOCIETY ACCURATELY PRESENTED BY THE MEDIA? DISCUSS. _INTRODUCTION_ A considerable amount of literature consistently argues that the way crime is portrayed in the media significantly differs from what official records and research tell us‚ that is to say‚ that the media is said to misrepresent the crime problem. Five main arguments are presented demonstrating that the media distorts the crime problem. First‚ the media tend to report on crimes that are considered `newsworthy
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INFLUENCING CHILDREN A great variety of media can be used by advertisers in order to effectively target children. There are several media options to reach children‚ and other continuously evolving and acquiring stronger presence among them. This includes broadcast media‚ being television the most effective medium to reach children (Moore‚ 2004). Besides‚ print advertising‚ product placements‚ sales promotions and public relations cannot be underestimated as an effective media to reach children. However‚ there
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Shortly before the Morragh Mine blew up last June‚ an alarm went off in the surface control room‚ which warned of high methane levels underground. Twenty miners were killed in the explosion at the financially troubled mine. Since the mine did not know who was on shift at the time of the explosion‚ many wives of the miners received phone calls that morning asking if their husbands were at home. At the time of the explosion‚ the mine had been under an order from the provincial labour department to
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from media. Such instances have been reported in the advertisements endorsing alcoholic drinks and cigarettes. These advertisements were opposed by a major section of the society. Hence the Government had imposed a ban on advertisements of these products in the media in the year 2002. ORIGIN OF SURROGATE ADVERTISEMENTS As a reaction to the directive of Government‚ the liquor & tobacco majors sought other ways of endorsing their products. They have found an alternative path of advertising through
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Read on persuasive advertising as below: Persuasive Advertising Persuasion runs indelibly through all aspects of our lives. Some instances are subtle (e.g.‚ effects of entertainment media)‚ others can be in-your-face annoying (e.g.‚ political communications). If asked‚ and given sufficient time‚ most people can come up with a long list of everyday persuasion attempts and practices. However‚ we suspect that at the top of pretty much everyone’s list would be advertising. Whether it is the result
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During the time over the 1800s and the early 1900s‚ there were many large issues that appeared over time as the United States started to grow larger and larger. One of the main things was the increasing amount of children joining the workforce‚ due to their families not being able to support themselves due to raise in housing. The children were often given pennies a day‚ much less then what an adult would make‚ and missed out on learning and important opportunities such as reading and writing. The
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The effects of advertising media on sales of insurance products: a developing-country case S.A. Aduloju Department of Insurance and Actuarial Science‚ University of Lagos‚ Lagos‚ Nigeria A.O. Odugbesan Formerly of Department of Business Administration‚ University of Lagos‚ Lagos‚ Nigeria‚ and S.A. Oke Department of Mechanical Engineering‚ University of Lagos‚ Lagos‚ Nigeria Abstract Purpose – Characterized by declining goodwill and exemplified sharp drop in gross premium
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