MARKETING MANAGEMENT -MB- 0046 Q.1. Discuss the different marketing concepts with its merits and drawbacks Ans: Marketing is a set of business activities that facilitate movement of goods and services from producer to consumer. It is an ongoing process of discovering and translating consumer needs into products and services‚ creating demands for them‚ serving the customer and his demand through a marketing programme of promotion and distribution to fulfill the company’s marketing goals in a
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’Security Issues are Most Effectively Addressed by a Neo-Realist Approach to International Relations.’ Discuss. Security has been the source for much debate within International Relations; ranging from the optimum way to provide security‚ through to the definition of security itself. Neo-Realism has‚ in the past‚ been the dominant approach to security issues within International Relations. However‚ in the past few decades events such as the end of the Cold War‚ international terrorism and globalisation
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Management Theories – a Reality Check This essay will explore the differences between the theories and the reality of a manager’s job - what he really does. Keeping in mind the complexity of this topic‚ the large number of theories in the management science and the fact that there is no one and only theory of management‚ this essay will concentrate on different approaches and go into this topic on the basis of 2 selected theories. Corresponding examples will show that these theories are not
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What are Industrial Relations? Industrial relations have become a complex problem of modern society. In order to have industrial progression and a better economy‚ it will be impossible to obtain without the cooperation of all workers coming together to foster a good and harmonious relationship. Therefore‚ it is the interest of all people to create and maintain a good relationship between employees and employers‚ which in the 1950s‚ the Dunlop’s model was formed and used as a guide to creating and
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Management and Union Relationships in an Organization In today’s business environment‚ the relationship between management and union can play a vital role in the success of an organization. My research of the roles of unions and management will enable me to present concrete information of how these two entities perform in an organization. The Role of Management in an Organization “Management is the process of working with people and resources to accomplish organizational goals” (Bateman
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the goals‚ these 3 elements have to be integrated towards the organisation improvement and better performance. This paper will discuss about the two theories about management. The comparison‚ the nature‚ and the origin of these theories will be presented in this paper. 2.The Theories of Organisation Studies -The Classical Approach- The origin of Classical Approach carried out initially in the early part of
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believe is results from biological circumstances. One approach to help one suffering with an addiction or substance abuse disorder is a spiritual approach. The spiritual approach to addiction offers help spirituality by getting in touch with a higher power. They do not address the biological reason behind in addiction‚ instead they focus on self-help. They do not believe that etiology is sufficient in the treatment of addiction. This approach strongly believes in clinical treatment through counseling
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The Role of Public Relations A career in public relations consist of a broad range of ethics all for the sole purpose of communicating with other people‚ companies and to inhibit a better working environment. Public relation workers deal with numerous ways of getting the message out to organizations and to the public where one will realize whether or not they have created publicity for a specific trademark or person. Public relations is a beneficial system that uses communication processes to
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A strike is a form of protest whereby a group of employees withhold labour in order to pressure employers into granting a particular demand. (Cambridge Dictionairies) Causes and effects of strikes in South Africa: Causes - Lack of transformation‚ mutual respect‚ trust‚ and socio-economic equity (SABC‚ 2014). - Dissatisfaction with pay or working and living conditions. Effects - Companies: financial losses‚ reduced productivity‚ profitability and market share‚ and delayed service delivery. Employees:
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“Management strategies in industrial relations are the result of constrained rational choice‚ but are always aimed at maintaining security within the organisation’s decision-making process.” Salamon (1987) If one is to fully appreciate Salamon’s statement it is necessary to understand the fundamental principles of industrial relations and be aware of relevant factors which have altered the context of the employment relationship‚ since the traditional ‘master’ and ‘servant’ relationship of the
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