Neiman Marcus (A) Analysis of Growth Strategies Executive Summary Neiman Marcus (NM)‚ which mainly serves the high-end retail market‚ is currently facing a tough future. Although it currently enjoys high profit margins and has made significant improvements in its existing brand performance‚ its growth has plateaued. NM believes that there is only limited potential for growth of its current full-line stores while maintaining its exclusivity. As a result‚ it is considering other growth opportunities
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Analysis of Current and Future Plans Neiman Marcus Background and Overview Neiman Marcus is a premier luxury retailer with distinctive merchandise and superior service. They opened in Dallas‚ Texas in 1908. Since 1908‚ Neiman Marcus has opened 40 additional stores. In 2010‚ the current count is 41 retail stores and 28 clearance centers called Last Call Neiman Marcus. As you can see from the chart‚ Neiman Marcus sells very diverse items. The largest category is women’s apparel‚ followed by
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Company Profile Neiman Marcus is a luxury department store retailer offering upscale assortments of apparel‚ accessories‚ jewelry‚ beauty‚ and decorative home products to the affluent consumer. As of January 28‚ 2012 the company operated 41 Neiman Marcus stores‚ 2 Bergdorf Goodman stores‚ and 30 Last Call clearance centers‚ as well as a direct-to-consumer business with catalog and internet operations under the Neiman Marcus‚ Horchow and Bergdorf Goodman brand names. Company Overview Internet
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Neiman Marcus: The epitome of luxury shopping. When you walk thru the doors of the department store‚ the aromas of the expensive perfumes and genuine leathers instantly greet one. The famous department store‚ originally Neiman-Marcus‚ originated in Dallas Texas‚ where their headquarters still operate. Starting with just one store in 1907‚ Neiman Marcus has now expanded to 42 stores nationwide. They started simply by stocking clothing for the high-class Texan woman‚ to now having expanded to a men’s
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Saks‚ Neiman Marcus‚ Nordstrom Introduction The retail industry is very large and full of many different strategic groups. There is a strategic group that focuses on the finer tastes in life and caters to a more upper-class market. Three dominant members of this group are Saks Incorporated‚ the Neiman Marcus Group‚ and Nordstrom. Through e-commerce strategies we will be able to see the similarities and differences in these firms core competencies and business strategies. Background Since 1998
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core of this presentation is to discuss the theory of distribution strategy with the underlying real life examples of McDonald ’s fast-food restaurants in Australia. In other words‚ the aim is to discuss McDonald ’s distribution channel‚ the way this fast-food restaurant gets its products to the market. Nonetheless‚ this presentation will demonstrate that McDonald ’s distribution strategy is effective in many cultures. In the theory of marketing mix‚ place (distribution) determines where the product
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Major in Marketing Management Research Paper & Report DISTRIBUTION STRATEGY For Partial Completion of the Course Marketing 25: Marketing Management Submitted by: Claudio‚ Patrick Angelo De Belen‚ Pamela Dosalla‚ Christian Imperial‚ Graceshelle Submitted to: Mr. Abelito Quiwa‚ MBA Objectives 1. To understand the development and management of the channels in distribution and the process of goods distribution in complex‚ competitive‚ and specialized economies. 2. To distinguish
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manager is responsible for formulating effective distribution strategy (place) in order to keep the other Ps moving (Distributionstrategy.org.‚ 2013). As a result‚ studies described distribution strategy as crucial prerequisite for success of any business (Chapter 15: Product Distribution‚ n.d.). It is a plan of actions employed to move service/product from the manufacturer to the end consumers through different approaches such as physical distribution and distribution channels. Generally‚ it tries to
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Discuss whether taxation is the most effective solution to the market failures arising from negative externalities. Negative externalities are defined as‚ “[negative] third party effects arising from production and consumption of goods and services which no appropriate compensation is paid.” This means the marginal cost curve only takes into account the private costs and not the external/social costs‚ and so there is an overproduction of the good or service. This misallocation of resources means
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societal/institutional/cultural levels and at market and business levels. In any globalization process‚ distribution of goods and services between and within local industrial and consumer markets is of great importance. A marketing channel is a set of interdependent organizations involved in the process of making a product or service available for consumption. Globalization of markets and reorganization of distribution are mutually dependent processes that involve changes in market structures. (Mattsson
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