MOBILE MARKETING Dr. Vijaya Baskaran Abstract This paper attempts to understand the underlying concepts of Mobile Marketing‚ which is defined as‚ “the use of the mobile medium as a communications and entertainment channel between a brand and an end-user.” Mobile marketing is more than a trendy new media channel; it is a powerful communication tool with considerable audience reach and awareness.Also tries to estimate the significant opportunities for growth
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Question 1 “E-banking will have a more profound effect on banking than ATMs ever did.” Do you agree? Surf the Internet‚ investigate the topic‚ and defend your answer. Answer 1- With cybercafes and kiosks springing up in different cities access to the Net is going to be easy. Internet banking (also referred as e banking) is the latest in this series of technological wonders in the recent past involving use of Internet for delivery of banking products & services. Internet banking is changing
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INTRODUCTION 1.1 BACKGROUND Businesses in Africa are turning to the internet to enable them reach a wider market. This is known as Electronic Commerce‚ where buying‚ selling‚ investing and lending is done over the internet. Unfortunately in Kenya‚ the internet infrastructure is very limited. However with the cell phone boom‚ there is hope through Mobile Commerce. 1.2 Background of the Organization For the purpose of this study‚ we look at a small company called Easy Logistics. Easy logistics started
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1st Year M.Com Master of Commerce (M.Com.) 1st Year ASSIGNMENTS 2010-11 School of Management Studies Indira Gandhi National Open University Maidan Garhi‚ New Delhi-110 068 1 Master of Commerce M.Com.‚ 1st Year ASSIGNMENT − 2010-11 Dear Students‚ As explained in the Programme Guide‚ you have to do one Tutor Marked Assignment in each Course. We are sending the assignments of all the six courses together in this booklet. Assignment is given 30% weightage in the final assessment.
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vulnerabilities 8 Conclusion Toward a backdoor without permission Post-exploitation Android introduction Android security model Methodology Toward a backdoor without permission Context and objectives Why Android? Most used mobile OS Security often questioned because of many malwares Unofficial markets (warez) Show off how an application without any permission can take control of a smartphone Post-exploitation Android introduction Android security model Methodology
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The Many Beneficial Effects of Adopting a Pet Adopting a pet is advantageous to both the pet owner and the pet. When considering the pros and cons of welcoming a furry friend into the family‚ many are unaware of the fringe benefits that are gained from having a pet. These benefits are not just one sided either – both the pet and the owner gain by the association. Besides having an affectionate pal‚ pet owners experience healthful side effects as a result of their relationship. For adopted animals
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Mobile banking: Operative guidelines‚ Need and Security in Indian Banks Prof. Ashish K. Vyas‚ vyas.ashishk@gmail.com Contact: 9422366894 Dnyanganga Institute of Career Empowerment and Research‚ Pune. Abstract: Revolutionary development in IT has impacted on individuals and business. Mobile banking is an essential technological innovation to change the structure and nature of banking. To sustain business competitiveness‚ many banks are transforming from their traditional approach to modern approach
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Case Study Midsouth Chamber of Commerce Pamela A. Hernandez Colorado State University - Global Campus Business and Information Technology ISM 500 Dr. Jose Lepervanche September 08‚ 2013 Case Study Midsouth Chamber of Commerce In the early 1900’s a group of powerful business people came to the rescue of the economically drowning Midsouth area. This area which was highly dependent on transportation for economic development had no representation against any legislative decisions. That is until
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E-Commerce and Privacy Presented by : Kate Lee Date : 3 June 2013 What is E-business or E-commerce? E-business All electronically mediated information exchanges‚ both within an organization and with external stakeholders supporting the range of business processes (Chaffey 2011) E-commerce - All electronically mediated information exchanges between an organization and its external stakeholders (Chaffey 2011) - A sub-system of e-business Advantages & Disadvantages of E-commerce Advantages
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| Limitations of the study | 45 | 12 | Recommendations | 45 | 13 | Bibliography | 46 | INTRODUCTION Employee engagement: The mobile phone has become not only an important tool for marketers it is also an indispensible part of our day-to-day communication with colleagues at work. The difference in performance between staff using work force SMS or mobile internet services and averagely engaged employees can be between 19% and 48%. In sales it ’s between 48% and 120%. Engaging all of your
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