Study of Marketing Strategies adopted by Micromax Mobiles Submitted by Name Umang Tibrewal Zehra Ladiwala Harsh Vardhan Mohta Nishad Nevgi Snehal Punjani Anish Rai Roll. No. 20 24 30 33 35 37 1 Table of Contents 1. Introduction ..................................................................................................................................................... 3 1.1 Company Profile............................................................................................
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Is Samsung Mobile Business Model sustainable in China facing the growing Chinese competitors ? “Change everything except your wives and kids” Lee Keun-Hee‚ CEO of Samsung group in 1993 after he visited an electronic store and saw Samsung products gathering dust behind Sony and Panasonic products. Introduction : Why did I choose this subject ? I have been following this company for 6 years so far. Recently‚ I have been really concerned by the fact Samsung has been losing market share and displaced
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1. Clarify the problem or Opportunity for Improvement (OFI): Clearly describe the problem or OFI that you have selected for your MAP. Why is it important to resolve this problem right now? What are the consequences of not resolving this problem right now? Bedside manner: Presently there have been a large amount of grievances and a small number of lost customers due to a lack of suitable or understanding bedside approach. The standing of the medical clinic and its workers rely on ongoing client connections
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A mobile phone (also known as a cellular phone‚ cell phone and a hand phone) is a device that can make and receive telephone calls over a radio link while moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile phone operator‚ allowing access to the public telephone network. By contrast‚ a cordless telephone is used only within the short range of a single‚ private base station. In addition to telephony‚ modern mobile phones also support a wide variety
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performed on smartphones. Mobile internet usage is taking over desktop usage everyday. Any small business that is going to ignore this is putting the growth of their company at risk. One obvious business advantage of making the business more mobile is that it allows the business to keep going no matter where you may be at.” A study by the Small Business and Entrepreneurship Council found that business owners estimate they save 291 hours of their own time each year using mobile technology. That’s an extra
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of producing microwave ovens‚ starting a microwave oven production business in China was not without obstacles due to the lack of associated technology and technical expertise at home. While many Chinese entrepreneurs at the time saw the market opportunity in microwave oven production in China‚ only Liang Senior had the determination to work to overcome the business challenges. Liang Senior understood that Galanz had to import equipment and technology from overseas. Thus‚ in the early 1990s‚ he
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Allow me to start by saying “The Goal” was truly an enjoyable experience in learning the fundamental concepts of operations management. This was a non-traditional and fun way to gain knowledge. I would have never imagined learning such “operational principles” in an entertaining manner. Bravo Professor Kouvelis for instituting education in creative and informative way. Now‚ on to the questions at hand… 1. Give me the definitions of throughput‚ inventory and operational expense given in The
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E-commerce 2013‚ 9e (Laudon/Traver) Chapter 1 The Revolution Is Just Beginning 1) The growth of mobile e-commerce almost doubled from 2011 to 2012. Answer: TRUE Diff: 2 Page Ref: 8 AACSB: Reflective Thinking 2) Approximately 80% of adults in the United States use a social network on a daily basis. Answer: FALSE Diff: 2 Page Ref: 8 AACSB: Reflective Thinking 3) A company’s online inventory control process is an example of e-business‚ as opposed to e-commerce. Answer:
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Page - 1 Mobile Banking (also known as M-Banking‚ m-banking‚ SMS Banking‚ etc.) is a term used for performing balance checks‚ account transactions‚ payments‚ etc.‚ via a mobile device such as a mobile phone. It was Internet Banking‚ which ushered in a new era in banking convenience by bringing the entire operations to the computer‚ and now mobile banking promises to take it to the next level. Internet Banking helped give the customers anytime access to their banks. Customers could check out their
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and utilize the tremendous potential that lay in our human resource. The youth‚ therefore‚ is the determining factor of the quality of this potential. Poverty‚ unemployment‚ illiteracy and overpopulation have plagued India for ages now. We shall discuss a segment of one of these evils – unemployment of the youth. Before a more detailed study it is important to point out that youth unemployment is a challenge for almost all nations in the world including the developed. But it is in the 3rd world
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