A Report on Strategic Planning Of COCA COLA Subject: Strategic Management [MBA – Evening Program] Faculty: Sir Yousuf Prepared & Presented by: Rohail Riaz (51515) Table of Contents 1- EXECUTIVE SUMMARY 3 2- HISTORY OF COCA COLA 4 3- BRANDS OF COCA COLA 7 3.1- Energy Drinks 7 3.2- Juices/Juice Drinks 7 3.3- Soft Drinks 8 3.5- Tea and Coffee 8 3.6 Water 8 3.7- Other Drinks
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Crisis Communications 2. How does Coca Cola handle crises? Discuss whether this global leader has succeeded in handling crises from headquarters in Atlanta with reference to both the Belgium school children case and to Dasani in the UK. You must access relevant media comment from the time in making your assessment. A crisis is “a major occurrence with a potentially negative outcome affecting an organization‚ company‚ or industry‚ as well as its publics‚ products‚ services‚ or good-name”; it is
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Coca-Cola Innovation Report ORG/581 March 12‚ 2014 Nadine Harris Coca-Cola Innovation Report Coca-Cola has strived to remain innovative during its 126 years of operation. The market for soda and other beverages is constantly changing‚ and Coca-Cola must keep up with these changes to remain profitable. Coca-Cola must invest in new products and technology to remain innovative. There are many motives to maintain a high level of innovation‚ including sustainable development‚ competitors‚ social
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The Coca- Cola Company Planning Memorandum Industry and Regulatory Risk Factors: Obesity/Health Concerns: There is a growing concern among consumers and public health officials about the public health consequences of obesity. This includes a large movement towards health conscious eating and drinking‚ specifically avoiding sugar-sweetened beverages. This could affect demand for some beverages and in turn affect profitability. Water scarcity: Water is the main ingredient of all products. It is
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Introduction Coca Cola markets nearly 2‚400 beverages products in over 200 geographic locations. As a result development of a superior value system is imperative to their operations. Throughout this paper we will analyze their value system by using Michael Porter’s value chain analysis model. In an attempt to paint a current picture of the non-alcoholic beverage industry we will assess the market activity by using mergers‚ acquisitions and IPO’S as our benchmarks to determine if the market is growing
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Coca Cola India Basic facts about the company: ▪ Returned to India in 1993 after 16 years. ▪ During the past decade Coke has invested more than $ 1 billion in India. ▪ The Coca-Cola system in India comprises 27 wholly owned company-owned bottling operations and another 17 franchisee-owned bottling operations. ▪ Entered India by taking over Parle’s brands. ▪ Coke’s main brands include: o Coca Cola‚ Sprite‚ Fanta‚ Thums Up‚ Maaza‚ Kinley water ▪ Other brands:
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Coca Cola: International Marketing Mix INTRODUCTION: This scope of this essay is to discuss the international marketing mix of Coca Cola‚ which is one of the biggest brands in the world. The debate between the global standardization and local adaptation of the marketing mix has been going on for more than four decades without a resolution (Agrawal‚ 1995) and globalization trends starting in the early 1980’s has further fueled the debate (Jeong‚ 2000). This has led the global companies to make the
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Introduction The Coca- Cola Company is one of the world’s greatest multinationals that has its headquarters in Atlanta‚ Georgia. The company specializes its operations in the manufacture‚ retail‚ and the marketing of nonalcoholic drinks‚ concentrates and syrups (Foster‚ 2014). Most importantly‚ the coca-cola company is best known for its famous coca-cola product that was invented in the year 1886. Since its inception in the year 1889‚ the Coca-Cola Company has made its operations in different parts
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opened doors for the world’s most recognizable beverage brand‚ Coca-Cola‚ to enter a rapidly growing consumer market. However‚ Coca-Cola is challenged with developing a strategy to ensure direct investments are protected despite the Burmese legal system. Entering into the Burmese market poses many political‚ economic and legal issues. The important question that must be answered when analyzing this situation is how Coca-Cola will be able to mitigate the risks involved with the instability
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Live Positively: COCA-COLA COMPANY MARKETING PLAN Coca-Cola Company Marketing Plan Bellevue University Marketing Essentials BUSC335-308H Table of Contents Page 3 Executive Summary 4-5 Mission Statement 6 Demographic Information 7 Target Market 8-9 Current Marketing Efforts 10- Competition 11-12 Internal and External Environments that affect the Corporation 13-15 New Strategies 16-17 Target Market 18
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