Directed Study in Marketing Chapter 1 Marketing’s Value to Consumers‚ Firms‚ and Society Questions and Problems 1. List your activities for the first two hours after you woke up this morning. Briefly indicate how marketing affected your activities. a. Awakened by alarm clock. Clock bought because of brand name loyalty: Seiko b. Had coffee. Brand name loyalty and preferred taste: Folgers c. Walked and fed dog. Purchased Purina Dog chow due to advertisements. d. Made breakfast
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almost all aspects of services operation have compelled the management of every service industry to place emphasis on the efficient and effective method of presenting its service. The need for marketing in service industry cannot be overemphasized‚ the degree of marketing activities in a company depends on the size of the market. Traditionally‚ executives in service industries have not been market driven. They have lagged behind sellers of products in accepting the marketing concept and have generally
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A product is anything that meets the requirements of a particular market‚ this term involves a lot of dimensions because it is essential to recognize what contributes to the “total product offer”1 in order to be successful in the market or simple to keep our customers satisfy. A service is an intangible economic activity‚ not stored and does not result in ownership; Services nowadays are becoming more important and growing faster and consumers are more apprehensive with performance and satisfaction
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1. On the Basics: a. We have asserted that marketing is really the strategic idea of ‘connectedness’ with customers. From the perspective of your final project company‚ identify and discuss how your company connects with its customers – select from either the marketing concept or the selling concept. Be sure to define each concept and be detailed in your response. A: Marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering
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Chapter 10 – Products and Services for Consumers Discussion Questions 1. Define the following terms and show their significance to international marketing: Product diffusion Innovation Product Component Model Green marketing Quality Homologation Global brands 1. Debate the issue of global versus adapted products for the international market. A recurring debate exists relative to product planning and focuses on the question of standardized products marketed worldwide versus differentiated
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The traditional way of viewing the components of marketing is via the four Ps: 1. Product. Goods and services (creating offerings). 2. Promotion. Communication. 3. Place. Getting the product to a point at which the customer can purchase it (delivering). 4. Price. The monetary amount charged for the product (exchange). Introduced in the early 1950s‚ the four Ps were called the marketing mix‚ meaning that a marketing plan is a mix of these four components. If the four Ps are the same as
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Flap Flap’s Kid’s Company-Introduction (2014) COMPANY BACKGROUND COMPANY BACKGROUND Flap Flap’s Kid’s Company Team A Brief History The Flap Flaps Company was formed in 2010 by Roy with her partners De Leon‚ Lanutan‚ Mondares‚ Tindugan and Ibañez with the business purpose of acquiring license to trade prominent International Slipper Ready to Wear Fashion Brands
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Components of the Education Process “Teachers: like leaves‚ everywhere abound. Effective teachers: like fruits‚ rarely found.” Effective Teachers Are: • One who has honed his skills in the art of teaching. • Compassionate and understanding. Gives allowance for personal limitations. • Looks at every learner as a unique individual with peculiar needs and interests. • Allows himself to grow professionally. • Aspiration of every mentor whether new or has been in it for years. Roles of
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BMA791 SERVICES MARKETING Semester 1‚ 2013 THIS UNIT IS OFFERED IN: Hobart Teaching Team: Dr Rob Hecker Marcus Bai Xuesong CRICOS Provider Code: 00586B Contact Details Unit Coordinator & lecturer: Dr Rob Hecker Campus: Hobart Room Number: 307 Email: Rob.Hecker@utas.edu.au Phone: +61 3 6226 1774 Fax: +61 3 6226 2170 Consultation Time: By appointment 2 Contents Contact Details ……………………………………………………………………………………………………………………… Page 2
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“Your boss has just returned from a Senior Executive Workshop for Marketing Directors. He explains to you that the focus of the workshop was on the importance of the positioning statement to effective strategy development. Full of new-found enthusiasm‚ he asks you to prepare a short paper on positioning for the next board meeting. He wants you to demonstrate the importance of positioning strategy to business success. Write that paper” Introduction
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