SOCIAL RESPONSIBILITY‚ CONSUMERISM‚ AND THE MARKETING CONCEPT Robert D. Winsor‚ Loyola Marymount University ABSTRACT This paper compares the often-criticized "selling orientation" or "selling concept" with the commonly-praised "societal marketing concept "from the perspectives of consumer rationality and persuasibility. It is suggested that both orientations view consumers as relatively irrational and as easily prone to manipulation by marketers. The implications of this similarity are explored
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Social Psychology of New Square Violence Social psychology examines the interaction of individuals in society. As the famous poet John Donne wrote in 1623‚ “No man is an island‚ entire of itself; every man is a piece of the continent‚ a part of the main” (Donne‚ 1623/2011). The principles of social psychology can be applied to all aspects of human behavior. This paper will utilize these principles to explore a recent act of violence in New Square‚ New York. New Square is an incorporated village
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Social responsibility means that organizations are part of a larger society and are accountable to that society for their actions. Like ethics‚ agreement on the nature and cope of social responsibility is often difficult to come by‚ given the diversity of values present in different societal‚ business‚ and corporate cultures. There are three concepts of social responsibility which are profit responsibility‚ stakeholder responsibility‚ and societal responsibility. Profit responsibility holds that
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A critical evaluation of young people’s learning and development‚ with specific reference to the student’s own role in working with young people Shaun Higgins Introduction The aim of the assignment is to discuss & define my critical-standpoint on theories of learning & adolescent-development‚ in relation to how these inform as well as challenge my youth-work practice. In summary‚ it will discuss: an understanding of adolescence; the relevance of an understanding of adolescence to meeting
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Critical Social Policy http://csp.sagepub.com/ Young people ’as risk ’ or young people ’at risk ’: Comparing discourses of anti-social behaviour in England and Victoria Nathan Hughes Critical Social Policy 2011 31: 388 DOI: 10.1177/0261018311405011 The online version of this article can be found at: http://csp.sagepub.com/content/31/3/388 Published by: http://www.sagepublications.com Additional services and information for Critical Social Policy can be found at: Email Alerts:
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Discuss some Problems in Establishing Objectivity in Social Science * Scientists have heralded ‘objectivity’ as their shibboleth‚ warranting a perceived superior or privileged position relative to other forms of knowing. George Simmel‚ (1858 – 1918) for example‚ saw objectivity as the greatest achievement of Western cultural history. In recent decades however‚ the ‘magnificent Minotaur’ of objectivity (Gouldner‚ 1961-62: 1) has been pushed back into its lair‚ accused of acting as a subterfuge
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count: 1‚633 How do others influence our behaviour? Discuss with reference to social psychology theory and research. Social influence has many different definitions in psychology‚ it is mainly used to summarise the field of social psychology. Mainly looking at “how thoughts‚ feelings and behaviour of individuals are influenced by actual‚ imagined or implied presence of others” (McGrath‚ 1970.) Our social life is mainly distinguished by our social influences; influences we are both consciously and
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Bullying and Aggression: an assignment in Social Psychology Tanya Perpetua D’Souza Most definitions of bullying often differ semantically; many of them have one concept in common: Bullying is a subtype of aggression (Dodge‚ 1991; Olweus‚ 1993; Smith & Thompson‚ 1991). The following definitions are common in the literature: "A person is being bullied when he or she is exposed‚ repeatedly over time‚ to negative actions on the part of one or more other students" (Olweus‚ 1993‚ p. 9). "A student
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Louisiana State University Shreveport POSITIVE GENDER STEREOTYPES AND SOCIAL CONSEQUENCES FOR NOT FULFILLING A MATERNAL IMAGE Angela Coulter PSYCH 212: Social Psychology Dr. Yong Dai June 23‚ 2014 Stereotypes are defined as beliefs about social groups in terms of the traits or characteristics that they believed to share. These social frameworks can be either positive or negative‚ especially when it comes to gender stereotypes. For example
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The term Attitude as well as the concepts "attitude formation" and "attitude change" constitute an important part of the field of social psychology. Attitudes are an evaluation of a particular person‚ belief‚ event‚ place‚ or thing. They are positive or negative views of an "attitude object." People may also have ambivalent feelings toward a certain target‚ which means that they can simultaneously possess positive and negative attitudes toward the same object. Affect‚ cognition‚ and action are the
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