Q2: Block buster was the business leader for movie rentals for a long time until Netflix came up with a new business model and introduced an online Video/DVD rentals for lower cost and no late fees. Netflix was a forerunner (First in business) and rapidly gained ground on movie rental business. Netflix could efficiently reach customers and conveniently deliver movies to their doors with less overhead cost and bigger variety of choices. Putting Blockbuster stores in a tough position to complete. Blockbuster
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1 The Concept of Modern Marketing Learning Objectives By the end of this chapter‚ you should be able to: focus • Define marketing. • Specify the three basic propositions of the marketing concept. • Name and describe the four components of the marketing mix. • List the five major environmental forces that affect marketing. An exciting‚ dynamic discipline‚ marketing affects our daily lives in many ways. We are all consumers‚ and many people are part of the marketing process—as salespeople‚ advertising
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CHAPTER 1 & 2 * What is marketing? Marketing is an organizational function and a set of processes for creating‚ communicating‚ and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. * What is the marketing process? * Needs‚ wants and demands Needs : basic human requirements Wants: the needs becomes wants when they are directed to a specific objects and might satisfy the need Demands: are wants for
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complicated question‚ “which party will win the election”? Tons of conflicts‚ negotiations and decisions we are experiencing in our daily life and most of the time we spend seconds‚ minutes or maybe a few hours to come up with a proper decision. However‚ when the situation turns into challenging decision by estimating someone’s fate and determine his/her future‚ that time the decision must be further intelligent and brave. Upon watching the 12 angry men movie‚ various concepts of organizational behaviour were
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The analysis of marketing concept Marketing nowadays has occupied a more and more important position in organisations‚ even in the world ’s economics. The success of an organisation may deeply affected by marketing. Inevitably‚ some arguments are formed along with the marketing development‚ such as ’it is argued that the marketing concept is a force‚ which should pervade the whole organisation and as such is an integral part of the strategic management process ’. In this article‚ I would like
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starting with the Revolutionary war. As years passed and national division became evident there was discussion on who would win the fight between the free and enslaved states. Over time it has become apparent that the colonies and the confederacy have shared many qualities‚ which makes one wonder how is it that the colonies won‚ but the confederacy did not? The reason the South didn’t win the Civil War was because they were outgunned‚ out supplied‚ received no international aid and this time‚ their enemy
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usually resulting in a victor and a loser. Hence‚ to say that it is not important to win is to dismiss the original purpose of a competition. However‚ I believe that while winning is significant‚ it is not always the most important part of a competition. Thus I agree with the statement. Someone once said that a competitive world offers two possibilities; you can lose‚ or if you want to win‚ you can change. The will to win is but the motivation a person needs to instill discipline in themselves and make
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engage in marketing efforts? While non-profit organizations differ from profit seeking firms in several ways‚ non-profit organizations need to engage in marketing efforts to generate financial revenue to support their causes. All businesses need marketing plans to generate revenue and measure results. In non-profit businesses‚ community service target levels and education service target levels can be used to measure results. Unlike profit seeking organizations that focus on marketing solely to
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How to Win Friends and Influence People How to Win Friends and Influence People by Dale Carnegie can be broken down into four parts‚ each with a set of principles that fall at the end of each chapter accordingly. Part one starts with the quote “If you want to gather honey don’t kick over the bee hive.” He uses this quote to explain that criticizing people gets the person nowhere because it makes the other person defensive. He uses Abraham Lincoln as an example and states how he did this early on
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defending a black man‚ does not think that they can win the trial because there was no way you were going to get an all white jury to not convict a black man. Atticus even told his two kids‚ Jem and Scout that there was no way they would win the trial but there was no reason they couldn’t try to win. “‘Atticus‚ are we going to win it?’ ‘No‚ honey.’ ‘then why-’ ‘simply because we were licked a hundred years before we started is no reason for us not to try to win‚’ (p.76)”. In the end‚ Tom Robinson (the black
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