Project Title:- A study on measuring brand equity of Nokia‚ Cadbury and SBI. Brand equity:- Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name Keller‚ Kevin Lane (2003). It is also the intangible‚ but real‚ value of words‚ graphics or symbols that are associated with the products or services offered by a business. In other words it is the value - both tangible
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MSc International Management Discuss the challenges to effective compensation in MNCs and how consistency and equity of compensation can be achieved. Introduction In today’s increasingly competitive environment‚ businesses are globalizing their firms in order to maximize their profitability and compete effectively. This globalization is exasperated by the availability of cheap labour‚ raw materials‚ increased market share and competitive taxation systems. This has led to an increase in
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3. Before FIN 46 (R) became effective‚ the SPEs/conduits for securitization are rarely consolidated by their sponsors or transferors based on the consolidation rule of ARB 51. Answer the following: (a) Discuss the consolidation guidance under ARB 51. Under ARB 51‚ consolidated financial statements are usually necessary for a fair presentation when one of the companies in the group directly or indirectly has a controlling interest in the other companies. ARB 51 stated consolidation guidance as “usual
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Of all the minority groups‚ the African-Americans contributed the most manpower. There were more than nine hundred thousand African- American men enlisted in the military‚ they served in different military branches- Army‚ Navy‚ Marine Corps and the Coast Guard. FDR also gave them the permission to join the Air Corps‚ and to attend officer training schools. The “Tuskegee Airmen” included pilots‚ navigators‚ bombardiers‚ maintenance and support staff‚ instructors‚ and all the personnel who kept the
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Take your corporate brand or brand of any product/ service that your organization offers. What is the promise of the above brand? Also identify the brand elements and their role in building brand equity. I work for MSD India Pvt Ltd. Merck & Co.‚ Merck Sharp & Dohme‚ MSD outside the United States and Canada‚ is one of the largest pharmaceutical companies in the world. Merck headquarters is located in Whitehouse Station‚ New Jersey. The company was established in 1891 as the United States
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times‚ the U.S. legal system has failed in any attempt at equality. The ideology of "all [men] are equal but some [men] are more equal than others" has been present throughout the history of the U.S. (Orwell). Inequality has always existed in the United States legal system and continues to exist today; however‚ the inequality presently in the system is not as blatant as what it once was‚ but the system has come to depend on inequality.<br><br>Since the very beginning of a legal system in the United
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Assignment two With specific reference to the case of grey v Pearson (1857)6 hlc‚ discuss the scope and ambit of the golden rule Golden Rule In law‚ the Golden rule‚ or British rule‚ is a form of statutory construction traditionally applied by English courts. The other two are the “plain meaning rule” (also known as the “literal rule”) and the “mischief rule.” The golden rule allows a judge to depart from a word ’s normal meaning in order to avoid an absurd result1. The term “golden rule” seems
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Contribution of Aristotle in motion Aristotle’s ideas were believed to be true from 500 BC to 1600 CE. That’s about 1‚100 years of false knowledge. What Aristotle taught‚ appeared to be correct because it seemed obvious‚ but not all things are obvious. Aristotle’s view on motion seems to make sense. Unfortunately‚ it isn’t correct. But because his theories appeared to make sense‚ they became popular and well accepted for a very long time. The key ideas that Aristotle tried to teach were: All
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Examine the contributions of Spanish film makers since the 1978‚ to the development of this art form Spanish cinema is an art form that has been developing since the first day it arrived in Spain and since 1896 (Maps of the world 2009) it has been a major feature of Spanish Culture. With cinema rapidly increasing and the amount of theatres reaching to almost 3000 by 1930’s (Jordan 2002) visual culture of Spain became a massive demand for Spaniards. With the rising of Francisco Franco and the Civil
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Legal study Syllabus notes FAMILY LAW Key Terms: Adoption: The taking of one’s child into one’s family‚ creating a parent to child relationship‚ and giving him or her all the rights and privileges of one’s own child. Annulment: A declaration by court that a supposed marriage is in fact void. Apprehended Domestic Violence Order (ADVO): A court order that aims to protect the applicant from violence and other forms of intimidation or abuse perpetrated by a family member Assault: A criminal
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