Indian Cab Industry Consumer Survey 1. What is your age group? Mark only one oval. Under 20 Years 2135 Years 3650 Years 50 + Years 2. What is your gender? Mark only one oval. Male Female 3. What is the Highest Level of Education that you have obtained? Mark only one oval. High school College level Graduation Level Post Graduation Level 4. What is your Martial Status? Mark only one oval. Married Single 5. What is your current city of residence? Mark only one oval. Mumbai Delhi NCR
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Ethnic Consumers Consulting A summary Ethnic Consumers Consulting A summary Section B‚ Group 5 Satnam Singh Wadhwa- PGP/16/108 Gaurav Chand- PGP/16/ Preetinder Verma- PGP/16/066 Hemant Kumar- PGP/16/ Rohan Gupta- PGP/16/104 Mamata Madhumita-- PGP/16/ Section B‚ Group 5 Satnam Singh Wadhwa- PGP/16/108 Gaurav Chand- PGP/16/ Preetinder Verma- PGP/16/066 Hemant Kumar- PGP/16/ Rohan Gupta- PGP/16/104 Mamata Madhumita-- PGP/16/ Ethnic Consumers Consulting Nitya Guruvayurappan was
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perception here depends greatly on the service level agreement and the quality of service that these organizations provide with respect to their competitors. 1.2 NEED FOR THE STUDY Dish TV being the pioneer in DTH industry is facing a very tough competition from other brands who are gaining market share now. They are rated as Asia’s best DTH brand and is of global significance. By analyzing the market to study customer perception ‚ the company can find out what customers
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where these are proved. But when the grouse is simply a matter of how the product ’tastes ’‚ then it is up to the consumer to make the call whether or not to buy. The FTC said it has been getting complaints alleging misleading representation of ingredients of certain food products. In some instances‚ it said‚ the allegations were unfounded. In others‚ due to the absence of industry standards‚ regarding definitions or classifications of certain foods and or ingredients‚ the allegations could not
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Imbue a deep sense of nationalism and pride in our Filipino heritage; Uphold virtues of truth‚ justice integrity‚ compassion and faith in God. Through innovative learning strategies focused on stong and updated academic foundation with enhanced industry skills and experience‚ a graduate of OLFU is expected to be an ACHIEVER. In the community and in the workplace‚ an OLFU graduate will be known as a person who: A – Aspires To Do His Best C – Is Credible And Compassionate H – Is Hardworking
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understanding consumer motivation is very important to marketers in modern marketing. However‚ the key to consumer motivation‚ understanding the consumer needs is the first factor that marketers should know at first. “Human needs or‚ in this case‚ consumer needs are the basis of all modern marketing. Needs are the essence of the marketing concept.”(Schiffman‚ 2008). Maslow’s hierarchy of needs is a well-known theory in psychology which can help marketers understanding the consumer needs better. So
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by the consumer is influenced by the level of consumer awareness achieved. By "consumerism" we mean the process of realizing the rights of the consumer as envisaged in the Consumer Protection Act (1986) and ensuring right standards for the goods and services for which one makes a payment. This objective can be achieved in a reasonable time frame only when all concerned act together and play their role. The players are the consumers represented by different voluntary non-government consumer organizations
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About Giant Consumer Products : This case describes sales promotion strategy at frozen foods maker Giant Consumer Products. The case focuses on the multi-disciplinary facets of brand management and sales promotion. Started with background analysis‚ problem statement‚ problem analysis‚ identification and assessment of alternatives‚ and recommendation and implementation. Following apspects are included in the case : consumer products marketing strategy food industry brand equity brand management
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Consumer Market and Consumer Behaviour Perception – Selective Distortion Perception Meaning – Perception is a process by which a person select‚ organize and interpret the information. People can interpret different kinds of perception and this can be form in 3 types of perception ; Selective Attention‚ Selective Distortion and Selective Retention. Selective Distortion The tendency for people to interpret most of the information to which they are already believe – means that marketers have
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A Research Paper on Effects of SALES Promotion on Consumer Buying behavior: A Perspective on FMCG Products Subject: RMM Submitted To Faculty Name:Dr. Govind Dave Institute: Indukaka Ipcowala Institute Of Management (I2IM) Prepared By Roll No.:12MBA067‚ 12MBA006‚ 12MBA074‚ 12MBA111‚ 12MBA116 Effects of Sales Promotion on Consumer Buying Behavior: A Perspective on FMCG Products Introduction Today’s customer is habituated with the sales promotion activities
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